For the last month or so, I’ve also been writing over at Creative Choices. This is a site aimed at helping people make career decisions in the creative industries. They’ve got some of the UK’s best digital media/creative people writing about the challenges they face and the stuff that interests them.
So you […]
A Twitter from David reminded me of something I occasionally ponder about, the idea of being loyal to brands.
As far I can recall, I’ve been absolutely loyal to two brands only, meaning I’ve never bought another version of the product. The first is Heinz baked beans - nothing tastes the same, so I’ve […]
Could you be faster than Usain Bolt? Adverbog reports on a new game from Puma, capitalising on the sprinters Olympic success. By the look of it, this is not a quick turnaround of an off-the-shelf game, as it’s fully video-ised with Bolt, who’s a Puma-sponsored athlete. It was pre-prepared, so I’m […]
The Idea
Will Harry date Sally is Yahoo and Nitro-Mobile’s campaign to promote Yahoo’s mobile service, One Search. It’s a video series “based around two central characters Harry and Sally, and how their prospects of finding love together might be enhanced by the most ubiquitous of modern technologies -the mobile phone.” It starts off […]
Penguin books continue to try new things; their latest is definitely something I would not have predicted but it fits well, a dating service with Match, where they have formed penguindating.co.uk
It’s all about matching people based on what books they read, under the premise that shared interests are great for finding a connection.
Penguin have teamed […]
There’s a lot of Olympics in the videos as expected this week as well as lot of videos related to US presidential politics. The only product video I can find in the list is Samsung, a brand that keeps popping up on this blog for the many things they seem to do with video and […]
The Idea
To promote their gaming platform N-Gage, which is found now more on their smartphones instead of a standalone device, Nokia are giving away free licences for Fifa 08 for those of you in the UK.
To help promote both the platform and the giveaway, they’ve been busy filming stuff on the Tube, “a series of […]
There’s a lot of talk this year about how the US election campaigns have leveraged social media, how the candidates are connecting to the electorate like no politician before (well, at least no US politician). But I’d place a bet on the White House never doing something quite like this.
The UK government have […]
The Idea
Coca-Cola have twinned up with Pioco, a Chinese bluetooth media company to send out advertising videos to suitable phones at multiple hotpsots around Beijing and elsewhere in China.
Before the Olympics kicked off, 500 hotspots were set up around Beijing. There was also a hotspot on the Coke’s Olympic Torch Relay Truck, which traveled from […]
As part of the Olympics handover ceremony from Beijing to London, there’s going to be a huge party in the Mall and in multiple sites around the UK. The team behind the party are busy collecting pictures and videos from everyone to show on the night, celebration videos.
I first saw this when I got […]
A look at digital and interactive advertising and marketing
Written by Rachel Clarke [email] for b5media.
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