Any type of business tries to jump on the video bandwagon, shooting ‘virals’* to try and promote what they are doing. Warwick Castle has joined in, using RBH Engage^ to produce some silly little videos. I quite like one.
They’re not exactly raking in the views (a few hundred only) so there’s not a […]
Here’s another make your own commercial, this time for Virgin Mobile Australia. They’re running a big campaign at the moment, for free calls and texts Virgin to Virgin, across phones on the network. To promote this, they’re running a contest for you to make your own ending to one of three scenarios that they […]
err, this may squick!
It’s fun until that moment, you know when, and then it was definitely eurgghh. It’s apparently for the NV24HD, a new stills camera, but I’m really not sure how it relates. Any ideas. You should have been able to see product details at See the Whole Story . But 3 […]
Last year, the RFU ran Play, a huge sports recruitment campaign to get more people playing rugby. It apparently worked well enough for them to try something similar this year, the Play On Campaign. I want to like this, normally O2 and the RFU put some good things out. But there are too many […]
To promote the release of the film on DVD, Ralph and Co have put together a game for The Ruins (they also promoted the cinema release). I’ll be honest, I haven’t played this. I don’t like horror movies and so the attraction of ‘an unrated scene too intense for the theaters’ is doing nothing to […]
One of my most commented posts is about barbiegirls.com. It’s mainly used as a message board, with a core group of girls passing comments back and forth. A few months ago, I got a few comments that were obviously of the astroturfing variety, written from same IP address but different names, using the same […]
There’s nothing. Looked on all sorts of lists and can’t find any popular product-led videos. Entertainment, sport and TV yes, but no product marketing things.
Has YouTube lost it’s charm for marketers or are the videos being drowned out by everything else. What would you put here instead?
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There’s a stereotype about Americans’ abroad which is deserved to some extent (it wouldn’t be a stereotype without some basis in truth). Hilton, who look like they have some sponsorship deal with the US Olympic team, have put together a site to try and bridge some of the cultural gaps, enabling the Games’ visitors and […]
Curiosity about how this blog ranked globally (and yes, a wee bit of ego) led me to submit this blog into the Ad Age 150 for assessment. I’m glad to say I made it into the ranking, which moving forward is going to be a lot more dynamic.
It’s a very dynamic listing and new blogs […]
The Idea
VO5, in the US, have created the Ultimate Flirting Championship. Either on the site, or in the embeddable widget below, you can play the game, either as a judge or a player to practise your flirting. VO5 get brand splashes at the beginning and end of the game.
What do I think
A good […]
A look at digital and interactive advertising and marketing
Written by Rachel Clarke [email] for b5media.
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