I like the PSA for World Vision, from meteorite and RSA
it’s all the luck of the draw about where you get born and grow up and we’re lucky here to have plentiful, clean water out of the tap at the flick of a wrist. But 1.1 billion people don’t so how do you raise awareness […]
A surreal series of videos from Ford Fiesta, the Fiesta Love Factory
It’s all about how the new Ford Fiesta is created with love, getting out all of those romantic feelings out, analysing them and putting them into the car. The site uses all cutesy lovey-dovey things to introduce you to the features of the site.
But […]
Here’s an interesting story telling event from South Africa. Can you Twist is being run over 6 weeks, each week you get a different author, some of SA’s top female writers/bloggers, telling their tale that ends with a real-world event. You can sign up to their Facebook group to get clues to where […]
If you create a user generated content contest and no-one enters, does it exist? BL points towards a contest being run by Denny’s.
All you have to do is create a video with you doing a Presidential candidate impression and the voted winner will get breakfast once a month at the restaurant. But entries […]
The idea
tripwolf is basically a social media travel guide. Browsing through the pages, everything seems to be added by you, a myriad of reviews on places, shops, attractions, restaurants and everything in between. tripwolf provides the template and base information and you get to review, provide information, images and videos. By signing up, […]
I’ve noticed a slight tendency for the agencies that have created the digital campaigns and sites doing their own promotion instead of it being part of some PR or social media campaign. I asked a few of the emailers whether they were charging the client for this promotion and the answer was no, it […]
Is everyone getting really sensitive? Do the creatives not see the full list of implications? Gawker called out a new US Poster campaign for Nike and W&K, the agency that created them, opened up the debate on their site as well.
image from W&K
Look at the full range of images…it’s all the reading. […]
The Idea
Nonesuch is a record label that has an eclectic mix of artists such as kd lang, Randy Newman and Laurie Anderson. They;ve just relaunched their site and are busy promoting the new look. You’ve got artists’ news, a shop to buy the stuff (and I love the fact that when you get an […]
Another game I’m really bad at but kept playing because it’s quite good fun. To promote the film 10,000 BC, kill the guards and free the prisoners
Screenshot from site
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The only product video in the list is the Samsung one I discussed on Saturday. They’ve still not got the link fixed though!
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A look at digital and interactive advertising and marketing
Written by Rachel Clarke [email] for b5media.
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