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Behind the Buzz - digital and interactive advertising and marketing

Archive for June 2008

June 30th, 2008

Samsung Soul Dragon Tour

In May, I wrote about the Samsung Soul Optical illusion video and the gorgeous site that went with it.
Apparently, commenters on the original video fell in love with the dragon and asked to see more of it. So they loaded it up on the back of a truck and went on tour. It looked […]

By Rachel -- 0 comments

June 30th, 2008

Ad Blogs of the World

If Scamp says I’m one of the most popular ad blogs in the world, I’ll agree with him! Do you think if I promote this more it may help with the job hunt?
The list referenced uses Alexa rankings, which I find a good way to get category comparisons if you understand how it is […]

By Rachel -- 1 comment

June 30th, 2008

Videos 30 June

Highest rated product video is this DIY one from Honda to promote their new Honda Pilot. This first in the series works through making a smoker for your barbeque. You can tell it’s a US video, as few UK people take the bbq that seriously.
Attached the video is the expected contest, where you load up […]

By Rachel -- 0 comments

June 28th, 2008

Doctor Who and Engagement

Update: this was a ‘drama’ number as provided by Ofcom (see comments). I think they made a huge mistake in the story by having it so prominent on the screen and NOT doing anything with it.
I’ve gotten used to US TV programmes thinking cross-media. When I see a real phone number, or a website […]

By Rachel -- 15 comments

June 28th, 2008

Video Breakthrough via Orca

I don’t normally write about new developments in digital advertising, either technological or company, unless there is a good product case study included. Most emails just get deleted, there’s an occasional good one I follow up, but most are generated using a list and have no real details so into the bin they go.
Unless […]

By Rachel -- 0 comments

June 26th, 2008

Ryanair and Blowjobs

Sometimes you don’t have to have a whole bunch of agencies making and seeding something funny to promote your brand, you just need to get your CEO to open his mouth at a Press Conference. This video of Michael O’Leary giving a press conference in Dusseldorf about their new long-haul flights has him […]

By Rachel -- 2 comments

June 26th, 2008

Are you Assertive?

Here’s a littel quiz about whether or not you are assertive enough in your work life. It’s to promote Success Accelerator, a lifestyle/work newsletter to make your life better. The quiz is fun enough, even if the ‘proper’ answers are fairly easy to guess if you want to come out as being […]

By Rachel -- 0 comments

June 25th, 2008

E4 Stack Da Police

This is a really annoying but strangely addictive game from E4, the UK TV channel. Stack up those boxes with the noisy and fidgeting entertainment riot police. No idea what it has to do with the brand, but it’s fun.

Screenshot from site
Tags: e4

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By Rachel -- 0 comments

June 25th, 2008

Got Milk

I’m late on this but when I did start playing I thought it was lovely. It’s an interactive game for the California Milk Processing Board campaign, Got Milk called Get the Glass. They’ve made an interactive board game with dice roles and everything. You have to play to get the Adachio family to the Glass […]

By Rachel -- 1 comment

June 24th, 2008

Teddy on Twitter

The other day I got a Twitter follower notification from the Twittering Teddy, which I looked at and decided not to follow back as it did not meet any of my criteria for Twitter following. It was obviously corporate, even though there was a real person behind it, which meant I didn’t block it.
If I […]

By Rachel -- 2 comments