Twitter is one of those tools that is currently hot and many agencies are jumping on it as a tool to sell to their clients, or clients are using themsleves, with various degrees of success. A poor example is Diageo’s The Bar, which I’m not surprised stopped broadcasting a month ago; good […]
One consistent challenge to Wikipeidia is that it is not written by experts and can be too easily vandalised by anyone passing. It’s been compared to the Encyclopaedia Britannica for accuracy and found to be not that much different in accuracy although that study was challenged.
However accurate or expert-driven Britannica was, […]
There’s a new game from Lynx (Axe) Australia, playing on the ad that crashes women together to make new ones. Three Girls Two Cans is a simple enough game where you have to spray the Lynx, attract the girls and get them together to make ’supergirls’, in the same way you can combine 2 […]
Punk Planning: China 2.0
A view on how to market online in China, how the culture of secrecy and privacy means that developing new approaches to marketing is difficult and how customers use the web differently
(tags: Marketing demographics research planning)
Creating ‘The (Former) General’ | Mssv
Adrian muses on the thinking behind the final installment of We Tell […]
Or as I usually call it, a piece of distributed content that you get lucky or clever enough to spread through word of mouth and online attractiveness. That’s a question that has been asked on the Chinwag Viral Email list.
Chris Quigley, a managing partner at Delib, tried to post information about their new product […]
a shel of my former self: Comments
Some lovely little examples to be used to counter challenges to using social media as part of a communications and marketing strategy.
(tags: blogging socialmedia Marketing)
86 Year Old Great-Grandmother Hoists The Jolly Roger - Blog of helios
A cautionary tale about why putting barriers preventing your customers getting access to or […]
Whilst Sony Foam City has been getting a lot of press, there’s another Sony campaign that is being used in the US for some of the same products - the HD versions of Cybershot and Handycam plus the alpha DSLR. It’s called Tumble (I’d show the ad if the embed code worked - on […]
Yes, I know it’s later, I had an excuse! I was away in Barcelona with no web access ;)
The hottest video over the last week isn’t really for a product but I’d thought I’d include it to illustrate a few things. It’s a 53 second video from a Sex Health Guru (a […]
Gizmodo originally ran this story, about a very bad rock video from Microsoft, extolling the virtues of Vista, as though it was meant to be taken absolutely seriously as something the company made to try and persuade Enterprises to buy the OS. Later it was apparently claimed as an internal spoof.
Now Microsoft has done […]
I attended a screening of Forgetting Sarah Marshall last night (a review at Licence to Roam); today, looking at the website I was struck by the major mistake they made in the websites.
They have a US .com and a UK .co.uk version, with the front page of the site different. Once you’re inside, it’s […]
A look at digital and interactive advertising and marketing
Written by Rachel Clarke [email] for b5media.
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