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Behind the Buzz - digital and interactive advertising and marketing

Archive for April 2008

April 30th, 2008

links for 2008-04-30

End Of Speculation: The Real Twitter Usage Numbers
Twitter Metrics. 1million+ users globally. still niche, but a growing one
(tags: media socialmedia statistics metrics measurement)

The Trouble With Agencies
A challenge to agency model. Change the way we do things, let agencies work on strategy, don’t change them all the time. Agencies - differentiate yourselves
(tags: agencies advertising advice)

Hitwise Intelligence […]

By Rachel -- 0 comments

April 30th, 2008

Canon EOS and The Assignment

I love my Canon Cameras - I’ve had 3 of them. I currently use the Rebel XT EOS and the PowershotSD1000 and I love both of them. The Canon emails are one of the few product emails that I read, so when I got one about the new ESO model, the 450D, I read […]

By Rachel -- 1 comment

April 30th, 2008

Bic Legends

Bic (the Razor and pen company) have a contest going on at the moment called BIC legends - looking for people who are legendary to their friends (the real life equivalent of being internet famous for 15 people). It’s to support their new razor, the Bic Comfort 3 Advance; razors, like toothbrushes and other such […]

By Rachel -- 0 comments

April 30th, 2008

Say goodbye with Motorola in Hong Kong Airport

I’ve been sent this gorgeous case study from New York Festivals, one of their Innovative Advertising Award Winners.

It’s something that Motorola, Hyperfactory New Zealand and Olgivy put together in response to a competition challenge from the owners of the Hong Kong airport to do something different with the advertising space.

From the departure hall, you could […]

By Rachel -- 0 comments

April 30th, 2008

Scarlet Trailer and LG

This trailer for Scarlet, a ‘new TV series’ has been getting a lot of press, because it was from David Nutter, a director who has worked in series such as The Terminator Chronicles, Entourage and The Sopranos. But the language was not quite right - how can it be a hit TV show […]

By Rachel -- 1 comment

April 29th, 2008

links for 2008-04-29

twistori
Twistori is inspired by wefeelfin, scans twitter for statements with feel, think, believe, hate, love and just displays them in an endless stream. monitor the zeitgeis of the world.
(tags: design socialnetworking twitter visualization interactive socialmedia)

Share This

By Rachel -- 0 comments

April 29th, 2008

The world and Social Media

Shane Richmond points towards Universal McCann’s latest report on how the world is using social media. This is the third such report, covering 17000 people in 29 countries. It’s a pretty comprehensive report on what people are doing on the web - lots of numbery goodness. So what does it mean […]

By Rachel -- 1 comment

April 29th, 2008

Nike Take it to the Next Level

Take it to the next level is a new ad from Nike and I love it (for a far better quality video go to the Nike page). Strong story, getting you right into the heart of the action - the camera operator must have had an interesting job! It’s from 72andSunny, directed by Guy […]

By Rachel -- 2 comments

April 28th, 2008

links for 2008-04-28

LG15 Today: KATEMODERN AND LONELYGIRL15 CROSS
LG15 and Kate Modern are going to be doing cross-overs. Common in TV series set in the same worlds, here’s a first for online. Both of these series are heavily sponsored.
(tags: video)

Million Penguins research project presentation (Production and Research in Transliteracy)
Slides from a presentation about A Million […]

By Rachel -- 0 comments

April 28th, 2008

Videos 28 Apr

Illumistream and the Sex Health Guru is still going strong, with 3 videos in the top 20 this week, all with tags and titles meant to titivate. I’ll leave you to go search them down and show you the highest product related video in the top 100, at 23, is Zoo York, […]

By Rachel -- 0 comments

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