Using games, stories and puzzles with your brand marketing is a growing trend, from short, sweet advergames to longer, involved, engaging ARGS. So, if you are going to consider using games, what should you think about?
Strategic vs Tactical. What I mean here is using games as a long term part of your marketing versus using […]
I keep an eye on virtual worlds for kids, as I think they will have a huge impact on online activities and expectations that marketers will need to be aware of. However, Miss Bimbo, as shown all over the BBC TV and the press yesterday, is probably the worst that I’ve seen. Most […]
It’s interesting to watch how previous clients change their looks and strategy. Sunsilk in the US had the main tagline of ‘get some hairapy’, now it’s changed to ‘life can’t wait’. The first was all about the product, the second seems to be all about inspiring women and how they change their hair […]
A review of SXSW panel about worst use of social media
I gave up on this panel (was not learning anything new) but Scott has a good write-up/
(tags: socialmedia advertising)
The Future of Dell in Social Media - Direct2Dell - The Official Dell blog
A look at where Dell is going with its use of social media and […]
There’s a bit more action this week than last. Highest in the list last week at 40, pushing my criteria, was a video from Google showing people how to put places in Google Maps.
Next up is a ad for Rollign Rock, as part of their Moonvertising Campaign. This appears to be an attempt […]
Update: the best UK activity that I can find (for discussion) is at McDonalds Monopoly Site and Forum. You can connect with people playing the game, share tactics and good news when you win. - the game site is at McDonalds.
McDonalds has restarted its Monopoly promotion in the UK. They seem to run it […]
As any regular traveller and web user will know, looking up other’s experiences of the airline, hotel or resort is a great way of seeing a more realistic picture than the vendors site. I’ve tended to use Trip Advisor as my first port of call to check out hotels, looking at the whole […]
The Experts vs. the Amateurs: A Tug of War over the Future of Media - Knowledge@Wharton
(tags: media socialmedia amateur advertising)
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I’m loving Penguin books at the moment, everything they are doing just hits all the right buttons with me on marketing, using digital and social media tools to connect with their customers, building up the brand as well as the individual books. I love books; I grew up with my mom always trying to stop […]
On this St Patrick’s Day, Irish Spring Body Wash (apparently owned by Colgate given the URL) bring you their Oddcast powered greeting engine. Load a picture, adjust the Irish cliches and add you greetings. Mine’s set in a conference hall as that is where I am all day.
Tags: irish spring, oddcast
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A look at digital and interactive advertising and marketing
Written by Rachel Clarke [email] for b5media.
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