b5media.com

Advertise with us

Enjoying this blog? Check out the rest of the Business Channel Subscribe to this Feed

Behind the Buzz - digital and interactive advertising and marketing

Archive for March 2008

March 29th, 2008

Cadbury’s Truck Ad

The new ad for Cadbury’s from Fallon goes live on TV tonight, but is on the web already on the Cadbury’s site, who seem to forget that people want to embed the video and don’t allow you to do that. So it’s been ripped to YouTube.

This reminds me of the kind of thing that you […]

By Rachel -- 0 comments

March 28th, 2008

Candide with the ENO

This game is slightly weird througout. It’s to support Candide at the ENO and for the life of me I can’t work out why three presidential candidates are in the home page of the game. What does Barack, Hilary and John have to do with the story, except perhaps optimism and disillusionment are […]

By Rachel -- 1 comment

March 28th, 2008

Colgate MaxFresh Video Music Competition

There’s another ’submit your video’ competition, this time for Colgate’s MaxFresh, which seems to be toothpaste with breath freshener mixed in (I’m not up on trends in toothpaste, I still use the one I grew up).

(picture courtesy of Colgate-Palmolive)
The competition has a simple premise:

Pick your song from the list of 15 songs they […]

By Rachel -- 3 comments

March 27th, 2008

Sony Foam City Pictures

I received some great pictures from the Sony PR agency today from the shoot by Fallon in Miami earlier this month for their Digital Imaging group. They really makes me regret not being able to go - the shoot looked a lot of fun. Haven’t we all wanted to just fill a street with […]

By Rachel -- 3 comments

March 27th, 2008

Moonvertising Billboard from Rolling Rock

Moonvertising

Originally uploaded by lokiv7

I earlier blogged about Rolling Rock’s video on You Tube promoting their Moonvertising.. They’ve got huge billboards up around the country promoting the experience, suggesting watch out for the next full moon and a call out to the site

Tags: moonvertising, […]

By Rachel -- 1 comment

March 27th, 2008

Schweppervescence

This seems to be doing the rounds today on Uk blogs, I saw it first on Paul’s. It’s a glorious slow motion video from Schweppes - the moment when the water just stays in the air just made me go ‘wow’. Absolutely love it - a moment of Schweppervescence

Schweppes Burst from […]

By Rachel -- 0 comments

March 27th, 2008

Make mine a Builders Tea

Iain reports on how he was surprised by the people behind Make Mine a Builder’s*. Sending out samples is nothing new, but Iain was surprised as this was completely out of the blue, they’d not emailed him first to find out his address but had done the digging needed to deliver a present. […]

By Rachel -- 2 comments

March 27th, 2008

British Airways Caribbean Treasure Chest

BA offer you the chance to win a trip to Barbados for you and 11 friends with their Treasures of the Caribbean contest. Barbados being one of my favourite places to visit, I’ve definitely entered this and want to encourage you all to do so - and don’t forget me when picking out your […]

By Rachel -- 1 comment

March 26th, 2008

Jenson Button’s Helmet

The Formula 1 racing season started the other week. Jenson Button, one of the UK’s drivers, offers you the chance to design a helmet for him to wear in the GB Grand Prix on July 6.

Formula 1 is a sport with a fanatical following, so advertisers play top dollar to get involved. […]

By Rachel -- 2 comments

March 26th, 2008

Domino’s Pizza Recycling

Via Adrants, I see that Domino’s have a MySpace video competition on the go. Let them know what you do with your pizza box before you recycle it - the green message it pretty big throughout the page.

You can win a iMac or tickets to the comedy store if you win; from what I […]

By Rachel -- 0 comments

Site Meter
Close
E-mail It