apophenia: one company, ten brands: lessons from retail for tech companies
One size does not fit all. How are you changing your brand to fit the niches. The same product could be used by a wide range and needs to be marketed appropriately
(tags: branding business customization)
How To Do Digital Planning : iain tait | crackunit.com
Why am […]
Way back before Christmas, I got invited to write about one of my favourite holiday places as part of a promotion for Martinique, to get more US visitors considering the island as somewhere for a holiday. 25 bloggers writing about holiday trips open for you to vote about for your favourite story. The […]
One of the challenges with digital, as with all marketing, is to do things in a way that is different enough to help you stand out. It is far too easy to just jump on the latest bandwagon, the latest hot thing and suggest that your brand/your client do this because everyone else is […]
Thanks to Lucy on Uknetmarketing group for bringing this to the group’s attention. Here is a fun use of a website by Hema, taking a well used idea from TV ads and turning it into a homepage take over. Go to the Hema Product Page and wait for the flash to fully […]
A quick game from Virgin Active, to encourage you to get out of the house and try their gyms. Bash the sofa, give them your email and phone number for them to contact you later and you get a free day pass to one of their 70 gyms. A fun time waster (hint […]
Ten top tips for bloggers taking part in web forums
Although it’s written with bloggers in mond it’s a great set of tips for anyone wanting to get involved with forums - ESPECIALLY brands
(tags: blogging forums tips)
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To support the launch tomorrow of Terminator - Sarah Connor Chronicles in the UK, Virgin Media are doing some fun things. According to NMA, they have a microsite, banners/overlays, OOH posters and lots of TV ads. (why don’t the NMA ever put links into their online articles)
The main Virgin1 site has the first […]
This may be parochial in viewpoint, but I’d challenge anyone to say something like that video could be made anywhere else except the UK. It’s got that weird sense of humour that I rarely see in another country.
The starting point of the story is the Leap Year, with 29th Feb falling on a Friday. […]
A weird video came through the email list, talking about the world’s first doggy boy band.
It was for Valentine’s day, about falling in love doggy style. Full of cute dogs and some great products, all of which can be bought on dogside.com, the website for the urban dog. I’ll admit to being slightly bemused […]
Four hours after the release and my zombie is still alive. I got an email this morning to say it’s wandering around the NME site and it is, constrained in a header banner ad, blundering into walls and everything. When you get to the site, you log in and it shows you […]
A look at digital and interactive advertising and marketing
Written by Rachel Clarke [email] for b5media.
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