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Behind the Buzz - digital and interactive advertising and marketing

Archive for February 2008

February 29th, 2008

Does Technology Make it easier

The Economist is running a series of online debates and over the next week the topic is “This house believes that if the promise of technology is to simplify our lives, it is failing.”. You can add your comments and vote to that page - or here.
From a marketing perspective, the answer has to be […]

By Rachel -- 3 comments

February 29th, 2008

My Baby Tree

Via The Good Stuff, JWT Jakarta bring you My Baby Tree, a gorgeously cute web site promoting forest conservation in Borneo with the WWF. There’s nothing new at all in the idea (it’s been done plenty of times, such as in SL), but as I said the other day about keeping the WOW factor, […]

By Rachel -- 2 comments

February 28th, 2008

Your Favourite Marketing Campaign

One of the things I want to do at SXSW, using my new N95, will be to do some quick videos, starting off asking one question. What’s your favourite marketing campaign of the moment? Of all time? Given that this will be a geek conference and there’ll be a few who will […]

By Rachel -- 2 comments

February 28th, 2008

Heineken Exploring for Aliens

Thanks to Nicole Simon for pointing to this commercial from Heineken. It’s a coupkle of years old but I’d not seen it before; you can’t help but laugh ;0

Tags: heinekenShare This

By Rachel -- 1 comment

February 27th, 2008

Brands using Twitter

Twitter has released a few stats recently that make interesting reading if you are a brand. First, is the international breakdown of the WEB traffic (does not include SMS or other clients). The US has 40% of that traffic, with the next countries being Japan (24%), Spain (~6%), UK (~6%), Brazil and Canada […]

By Rachel -- 0 comments

February 27th, 2008

Honda Joy of Problems and how it got there

After i wrote about the it in an earlier post, I asked a couple of the agencies involved in the Honda Joy of Problems campaign and the Problem Playground website if they would answer some questions by email. W&K, who did the main ATL/idea stuff answered questions via Neil, who also blogs at […]

By Rachel -- 0 comments

February 26th, 2008

Meet me at SXSW

Updated with contact details - Us number should work - +1 917 215 2225. Email is next best (wifi is pretty good in hotel and conference centre). Last resort is UK number +44 7733 262642
Next week I’m off to SXSW, the interactive get-together in Austin, Texas, from Friday through to Wednesday (or Tuesday, not sure […]

By Rachel -- 2 comments

February 26th, 2008

The WOW factor across your business

As part of a channel theme, a bunch of b5 business bloggers have waxed lyrical on keeping the WOW factor in different aspects of your business. Eric Eggertson has the full round up, from marketing to investing, leadership to hiring, so pop over there to get the full list.
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By Rachel -- 0 comments

February 25th, 2008

Videos 25 Feb

Another look at the commercial, non-entertainment videos that made it into the top 100 viewed last week on You Tube.
This is a Superbowl ad that got some traction finally, for An Amigo, a social network where the key object is the pet. They’ve got some celebrity endorsement to help promote the site. Don’t think […]

By Rachel -- 0 comments

February 24th, 2008

links for 2008-02-24

Facebook Add To Friends QR Code : iain tait | crackunit.com
Love it. QR codes on tshirts to get you connected on Facebook. Real and virtual worlds intersect.
(tags: facebook barcode business)

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By Rachel -- 0 comments

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