Echo Beach is a new soap here on ITV in the UK, following the lives of the glamorous people who live in Polnarren, Cornwall, with its ‘rugged coastline, endless beaches and handsome surfers’. Nothing too different there from many soaps, except for British TV not really doing glam soaps, especially not at 9.30 in […]
This Ad Age article is a simple run through of social media, who you should do it with some good case studies. if you’re involved in any way with social media, there’s nothing in there that is a surprise, but there are still so many people in the industry who have not come across […]
The Superbowl is undoubtedly the biggest annual marketing extravaganza in the US, if not the world. This year, all but 2 of the ad slots had gone by early December, 3 months before the game and the last slots are reportedly going for around $3million. But the ad game has changed over […]
Via Profy, I see that HarperTeen, the teen imprint of Harper Collins, have bought a sponsored page on MySpace to promote their books.
It’s a lot better space than their more corporate site, which definitely lacks any interaction options, and has so far attracted over 22k friends. The biggest draw however appears to be the […]
One of my ideas for regular posts this year is a run-through of the top commercial videos on YouTube . These are advertisements or videos related to a brand that are popular on the site. Although on first look, this may be harder than it sounds given the lack of them in the […]
Via Craig, I see that Mark Malkoff, the guy who visited and drank coffee from all 171 Starbucks in Manhattan, has a new plan. He’s managed to convince Ikea to let him live in a store for a week whilst his apartment gets fumigated. He’s going to be documenting the whole thing, starting […]
Have you read Life after the 30-second Spot? Well, the author of that book, Joseph Jaffe, released a new book in Ovtober called Join the Conversation and is currently giving away copies in return for a review. As he says, he’s Using New Marketing to Prove New Marketing, the concept that giving things […]
CPG Brands: If You’re Thinking Digital, These Are Your Tools - Advertising Age - Digital
Metrics on the increasing numbers of people using the web to find coupons and information about Consumer Packaged goods, including details about branded emails. CPG site traffic is growing at about 10%, double the average
(tags: cpg advertising Marketing research metrics)
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The Guardian writes about a report from M Group on predicted online spend for 2008 in the UK. The company predicts that online spending will overtake TV spending in 2009; in 2008 spend is predicted at £3.4billion, 24.8% of total ad spend compared with 26% for TV.
As Adam Smith, furtures director at Group M, says:
“The […]
Contagious have released their report of the most Contagious things of 2007. One of them is Where are the Joneses?, which I wrote about last year.
Episodes are posted daily, with a variety of web 2.0 worthy ways for viewers and collaborators to get involved. The series follows Dawn and Ian, daughter and son […]
A look at digital and interactive advertising and marketing
Written by Rachel Clarke [email] for b5media.
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