Online Augmentation to ‘Emerging Participatory Culture Practices’ by Christy Dena
A look at how ARGs are tiered to support different audiences who want different things from the experiences.
(tags: args games design)
Share This
Elf Yourself, the cute ecard app from Office Max returned again this Christmas. Like a sleeper TV hit, the results the second time round were huge. AdAge have the figures.
In 2006, they had around 2million visitors creating 11 million elves.
In 2007, they had 26.4 million people creating 123 million elves
In October 2007, the […]
At number 15 in the weeks most viewed we have this short one from Hyundai, introducing their new Genesis car. I see very little about this video that would get it spread so I’m guessing this may have had a paid placement. The associated website is just your run of the mill car […]
There’s some interesting posters around London, on the Underground and such like, which tell a story, or at least the start of one. They’re all about Goldfish and by well-known people. They point you towards Me and My Goldfish, whilst having a small picture of the Goldfish credit card in the corner, just […]
Earlier this week there was a huge blog blowup regarding how Ford had sent a Cease and Desist Letter to Cafe Press and the Black Mustang Club preventing them from printing a calendar featuring club members and their cars. The reaction was generally about how stupid Ford were, how they could not do this, […]
I’ve not played Scrabble for years, until I joined Facebook and found Scrabulous. In the last few months I’ve played quite a few games and worked out new ways to play given the ubiquity of tools around to easily produce high scoring words. It enticed me enough to consider playing again with the […]
PR Squared: The Unbearable Idiocy of Brands: Ford Runs Over Its Fansumers
Ford puts a takedown notice on a Ford fan club that took photos of their cars for a calendar. I’m not sure of the full story on this, as it seems extreme even for a company as old media as Ford.
(tags: socialmedia branding […]
Collective London W&K London have come up with a lovely website to go with the W&L associated campaign to support Honda. There’s teaser billboards and print, based on anagrams. They point you, very subtly, to Problem Playground, tells you that the full site launches Feb 4th. In the meantime you […]
Update: if you’re reading this via a feed, you have to come and read Vodafone’s response, which impressed me.
I contacted Vodafone yesterday to request a PAC number, so that I can move services and retain my phone number. Today, I’ve received a few calls from a number that is not leaving messages - 08080000133. […]
How well do you know Europe? Doing Biz Abroad points me towards a new Frequent Flyer promotion from Lufthansa, where they’ve put together a flash map quiz for you to place European countries on the map. The big ones were easy, it’s all those little tiny ones that foxed me. I live these […]
A look at digital and interactive advertising and marketing
Written by Rachel Clarke [email] for b5media.
Accounting Solver
Behind The Buzz
Biz Chicks Rule
Biz Levity
Boss Hatch
Brandcurve
Business & Blogging
Buzz Networker
Common Sense PR
Contract Worker
Copyblogger
Daily Blender
Digital Money World
Doing Biz Abroad
E-shop Owner
Everyday Networker
Franchise Pick
Greener Assets
Health Care Insiders
Home Biz Notes
Interview Chatter
Just Make Money Online
Leadership Turn
LifeDev
My Organized Biz
One Vote Matters
Pimp Your Work
Project Management 411
Property Crossroads
Second Life Pros
Slacker Manager
Small Business Boomers
Startup Spark
Successful Blog
Talk Stock Trading
Taxgirl
The 501(c) Files
The Golden Pencil
Viva el Negocio
Work Boxers
Yielding Wealth
Recent Comments