Target Dismisses Bloggers (& Customers) as Insignificant & Irrelevant
Target show that despite some great uses of social networks/media, at their core, they don’t want a conversation
(tags: socialmedia blogging)
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Books are getting more and more interactive, with their publishers utilising the web to connect to a new audience. One of the latest is a promotion for a new James Bond book, written by Sebastian Faulkes, published later this year. It’s not the book of the film, a Quantum of Solace, but a brand […]
More information from Chris, this time about Under Armour. When I first saw the mail I had no idea what the ad is for, not recognising the name at all, but looking at the site i see they do high performance sports wear. The Super Bowl ad is for something new, their new […]
Anheuser-Busch with Budweiser is running at least 9 spots (or maybe 10) during this years Superbowl. They’re promoting them in advance on YouTube where they have 5 teaser clips. Breathe Fire and X-Ray Vision both appear to talk about how Bud Light can give you superpowers; I’ll be keeping an eye […]
Jo pointed me towards this video, of a group of dancers getting up and performing a dance from Thriller on the District Line tubeline between stations.
It’s got the perfect English reaction, some people moving away then polite applause at the end; I think it’s more than you’d get on the New York subway though. […]
Case Study: How Sony Leveraged A Popular “Vampire” Facebook Widget To Reach It’s Community
Despite Sony being behind some of the worst social media advertising, Jeremiah’s case study of their sponsorship of Vampires on Facebook shows they can get it right.
(tags: facebook marketing viral socialmedia widgets)
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Within the family of bloggers that is the b5media business channel, the latest cross-group activity is what we’re calling The Odd Couple posting challenge. Two bloggers get to post their reaction to a statement. I’m partnered with Anne at The Golden Pencil and our challenge is:
Should the government monitor content on the internet […]
Right up at the top this week, well at no 2, is a video that at first glance is not commercial. It’s for ideablob.com, a place “where entrepreneurs and small business owners can share and grow their business ideas”. The people behind it are Avanta, a credit card and small business loan company, […]
I got a weird email last night with that as a subject line. My first thought was that it was spam and on reading it, I was not immediately convinced otherwise. A bcc list, not addressed to anyone, little explanations. Looking further I realised that it was associated with Bacardi’s Murmansk Route […]
The art of placing comments on sites anonymously by paid commentators is known as astroturfing, which is an artificial grass roots campaign. The term’s origins lie in the US political campaigns but was quickly taken up by marketers and PR companies to spread the word about their product, because they all know word of […]
A look at digital and interactive advertising and marketing
Written by Rachel Clarke [email] for b5media.
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