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Behind the Buzz - digital and interactive advertising and marketing

Archive for December 2007

December 10th, 2007

The Blog Council

I’ve been working my way through a a lot of the posts commenting on The Blog Council. A lot of the coverage is negative, saying that they must be desperate, calling out the companies for wanting to share things in private and not be open about it, for having a ‘blog’ with no comments. […]

By Rachel -- 0 comments

December 9th, 2007

Stereophonics My Friends

From the Stereophonics and Universal music come a neat little Facebook app for your profile. To support the release of their new Single My Friends on Monday, it’s a little widget that allows you to watch the video, listen to the complete album and links you out to stores to buy the music, either a […]

By Rachel -- 1 comment

December 9th, 2007

Make Your Own Ad for Slusho

I’ve come across another make your own ad contest, this time for Slusho (You can’t drink just six), a Japanese soft drink that is all the rage. So if you the inclination, get your creative juices flowing and make their next 30 second commercial, for the chance of winning a new PC.

Of course, if […]

By Rachel -- 0 comments

December 7th, 2007

12 days of a Social Media Christmas

It’s coming to the end of the year and press and blogs are all looking to do wrap up posts. In my case, it’s not so much a wrap up post as a look a the type of activities that you may have included as part of your digital and buzz marketing activities.

1 CEO […]

By Rachel -- 10 comments

December 7th, 2007

Tracking Santa with Norad

No marketing or advertising in this story, (well, apart from a little Google). Every year since 1955 NORAD have been tracking Santa across the skies as he delivers presents. This year is no different, but there’s more to do this year with additional games and activities for you and your kids in the […]

By Rachel -- 0 comments

December 7th, 2007

Elf Yourself Again

A good idea never dies. Elf Yourself, the Christmas web hit last year from Office Max is still out there and is being used again as the holidays return. It’s even annoying Fake Steve Jobs.
The strategy with Office Max last year appeared to be throw a lot of stuff out […]

By Rachel -- 4 comments

December 6th, 2007

Spreading Videos around

Following up on his original TechCrunch post about techniques to increase views on videos, Dan Greenberg came back to ‘clarify’ his remarks as he felt they were edited to be different than he intended. He has taken a bit of a mauling in the comments as he discussed tactics that are used - it […]

By Rachel -- 0 comments

December 6th, 2007

NY Social Media Breakfast

In New York, got some time to talk Social Media? Come along to a Social Media Breakfast next Tuesday, sponsored by Converseon and Text 100. Book your tickets at EventBrite.

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By Rachel -- 1 comment

December 6th, 2007

We didn’t start the bubble

Update: the video has been taken down due to a copyright claim, potentially due to use of images without respecting the rights of owners - even CC images may need atribution!
A favourite tune to satirise is We didn’t start the Fire, by Billy Joel. I’ve brought you a previous video to that tune, We […]

By Rachel -- 1 comment

December 5th, 2007

Do you like sound on websites?

A lot of the sites I point to have sound that is set to autoplay. Personally, I don’t like this feature, as I’m often already listening to audio on the computer when I’m looking at the sites, either music or podcasts, so the sound disrupts this. If I’m in work, the sound can […]

By Rachel -- 1 comment