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Behind the Buzz - digital and interactive advertising and marketing

Archive for December 2007

December 16th, 2007

Old Spice Challenge

Via Ad Week, I’ve been taking a look at the Old Spice Experience Challenge, which is being promoted in combination with 360voice. I think the idea is superb, a great way to connect with target influencers by providing something that is really useful and fun to them.
Old Spice is looking to build on the […]

By Rachel -- 1 comment

December 15th, 2007

GHD a new religion in hair care

When I was in the UK last month, this ad from GHD caught my eye. It was richly created, the different languages made you take a look and the payoff was fun (if shallow). I liked the creative, so had to take a look at what else they are doing.

To be honest […]

By Rachel -- 1 comment

December 15th, 2007

Santa and Yellow Snow

Just play it. Those of a delicate disposition should avoid it. The game is OK (you need a mouse for best effect) but the premise is utterly, completely silly.

Tags: Fun and Games, santa, yellowsnow

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By Rachel -- 1 comment

December 14th, 2007

FT 5 top advertising videos of 2007

The FT have a run down of the biggest advertising videos of 2007, as measured by views. I’m not sure of the numbers are those direct from YouTube or have been provied by agencies/brands. I had a little, tiny bit to do with the Smirnoff one ;) I’m not going […]

By Rachel -- 0 comments

December 14th, 2007

Royal Caribbean Surfin Santa

Another Christmas Game to keep you amused in the party season - Surfin’ Santa. I’m not too bad at this, it starts slow and you can get some practice in. The idea is to move Santa around to avoid the obstacles in the surfing pool onboard the cruise ship.
The game itself has little […]

By Rachel -- 0 comments

December 14th, 2007

Whopper Freakout

Another interesting campaign for Burger King. They took a BK restaurant in Las Vegas and stopped serving Whopper for the day, filming the customers and recording their Whopper Freakout. According to the comment on this post from the So Good blog, they were offering $10 vouchers if the customers signed release forms to […]

By Rachel -- 2 comments

December 13th, 2007

links for 2007-12-13

Logic+Emotion: Twitter Tuesday, Influence Ripples + Tipping Points
Analysis (and great graphics) on why a single post can create a huge effect, with ripples spreading ever wider. Spreading the twitter vibe to new audiences and connecting people in new ways. I picked up about 30 new followers and am slowing working my w
(tags: twitter […]

By Rachel -- 0 comments

December 13th, 2007

The Green Thing December video

I find this month’s video from Do the Green Thing pretty funny (although if you are at all religiously inclined you may not think so). Mary and Joseph on their way to Bethlehem debating about the materialism that is Christmas. It calls for people to buy old things, where you can get the […]

By Rachel -- 0 comments

December 10th, 2007

Pizza Hut 4forAll

Pizza Hut have an online trivia game where you can win a Ferrari driving experience (UK) to support the launch of their new pizza.. A fun little game, though not sure how many questions there are behind it, as I got a 50% repeat of questions on my second go. It’s not […]

By Rachel -- 3 comments

December 10th, 2007

Plenty More Fish Video

The Viral mail-list pointed me towards this video from plentymorefish.com

As the email says, plenty there to cause debate. Although it may not be good debate. My reading of the film is to take away that the site is perfect for finding partners for the next round of violence. Not something I want to […]

By Rachel -- 0 comments