For many years Apple was the geeks’ secret, whether the web geek or the design geek or the creative geek. It’s the computer brand they chose because it suited the stuff they were doing or it was cool or it was not Microsoft. The company went through ups and downs, nearly losing […]
Secret Websites, Coded Messages: The New World of Immersive Games
Wired overview of Nine Inch Nails Year Zero ARG
(tags: args engagement interactive)
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Web Video Report has done some digging and pulled together a great post about the various rate sheets of publications that offer web video advertising.
Ranging from straight CPM deals, through more expensive packages such as the minimum $50k that you have to spend with YouTube, some of the more interesting ones have to the sites […]
I’ve been watching a lot of shows on Hulu over the last few weeks. Despite the negative reaction when it was announced, the service has actually delivered and it has a lot of good current and past shows (my first reaction was glee as I saw it had Buffy on there). The video […]
mediabistro.com: AgencySpy
Volvo UK in cinema experience where interaction with the audience ’steered’ a car up on the screen
(tags: interactive games engagement)
Digital Influence Mapping Project: 5 Steps to Making the Business Case for Social Media
5 key steps in building a business case for social media
(tags: socialmedia marketing measurement metrics socialnetworking)
Advertising of 2007 (U.S.)
Johnny Vulkan takes a […]
OVer the year, I’ve covered a lot of viral marketing, some games, a bit of social media and many other things that caught my eye. Here’s my top posts for the year.
Barbie Girl: I posted a couple of times about this online world. The popularity of the post has been driven from […]
A final round up of some Christmas games and Virals.
First up, a fascinating little game from Deft, join the Snow flakes of the same design together to get a high score. Each round gets you more patterns making it more difficult to spot the copies.
Some free presents from Ministry of Sound, to support a […]
In a manner reminiscent of many English sporting associations, the UK monarchy have launched The Royal Channel on YouTube, seemingly ignoring the other royalty families around the world wanting to do so. For those of you outside the UK, the various organisations such as The Football Association or The Amateur Rowing Association never […]
This came through to the B5 tips line, a Christmas e-card from Hertz Australia developed by Publicis Digital. A company that is so digital they do not have a company URL as part of their mail and the email domain takes me to a ‘under construction’ page for Publicis Mojo but Google gets me […]
A look at digital and interactive advertising and marketing
Written by Rachel Clarke [email] for b5media.
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