I love Innocent and the way they market, the way they work with their community. For the last few months they have been asking customers to knit tiny little hats and send them to the company, as part of their Big Knit campaign. They’ve now put all the hats onto bottles and […]
The Guardian posted the new Guinness ad today (and it’s made its way to YouTube already). I’m not sure if this is the end point of the treasure hunt or not, but I’ve asked the agency to confirm. Is this where everyone was looking for?
On the ad itself, it’s touted as the most […]
You may have noticed that a few weeks ago an episode of CSI:NY had strong connections to Second Life, with Mac, the main protagonist of the show, having to get a crash course in the world as he chases a suspect. As part of the tie-in, the world of the show has been […]
Craig Davis posts on his blog about the top 10 winning ads this year, as recorded in the Gunn Report. One interesting juxtaposition, look at the Axe/Lynx ad and then the Dove Evolution ad (along with the more recent Dove video). These were done by the same company, Unilever, one using […]
Via Gothamist, they point to a video from Good Magazine which looks a the cost of advertising in New York City. Watch the video or just read the costs below.
All costs are per month unless otherwise listed.
Poster above a subway entrance: $3k
Posters in subway station, covering about 200 stations: $40k
Posters in a subway car, […]
Facebook is definitely one of the hot areas for development of apps over the last 6 months and their use has moved out of the ‘developer’ community to the business community, using apps to promote product and services. THe platform has an inherently viral structure, as it is easy to see what your […]
Explaining OpenSocial to your Executives
An overview of the Google announcement of OpenSocial and what it could mean to your business,
(tags: opensocial socialmedia socialnetworking widgets)
apophenia: Race/ethnicity and parent education differences in usage of Facebook and MySpace
danah reports on some research that provides some backing for the difference in usage of social networks by teenagers with different […]
I was going to write a post about the HUGE Marketing effort behind Bee Movie, the latest animated feature starring Jerry Seinfeld. But Chris at Movie Marketing Madness has already done that so I’ll just point you there instead. I totally agree with his conclusions:
I hate to say this, but despite some obvious […]
Here’s an interesting little game and video package from Tamba to support The Gadget Show on Channel 5 (UK). Suzi Says combines a game (OK but nothing special) with behind the scenes video from the show. The Suzi in question is Suzi Perry, a TV presenter who seems to specialise in motor sport […]
What PR People Should Know About Social Media at Like It Matters
More advice on using social media for PR and outreach from Brian Oberkirch
(tags: socialmedia PR)
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A look at digital and interactive advertising and marketing
Written by Rachel Clarke [email] for b5media.
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