This time next year you should be able to take your LEGO obsession online. They’re developing a Massively Multiplayer Online Game for you to get play with the toy virtually. Through the message boards and through their new LEGO Universe Game site they are inviting you to follow the progress and add […]
I would have to meet that Led Zeppelin have never really being on my music radar, so the release of a new album and a tour are not necessarily that interesting to me. But I am liking some of the marketing they are doing around the release.
They’ve teamed up with netdisaster.com to give […]
A final panel from the weekend conference looking at ‘cult’ media and the challenging of the growing audiences. Although this is about TV entertainment, a lot of the lessons can be applied to brands as they expand.Panelists: Danny Bilson, Transmedia Creator; Jeff Gomez, Starlight Runner; Jesse Alexander, Heroes; Gordon Tichell, Walden Media
Cult properties have become […]
Personalised ecards are not new, but McCain’s have produced a fun one for the UK, with their Potato Parade. For me, Mccain’s always say oven chips but in this site they are celebrating the British potato. It made me smile this morning - it’s vibrant and cheerful and just a […]
Panelists: Mike Rubenstein, The Barbarian Group; Baba Shetty, Hill/Holliday; Tina Wells, Buzz Marketing Group; Faris Yakob, Naked Communications; Bill Fox, Fidelity Investments
Migratory audiences and declining channel loyalty are seen as two key challenges convergence culture poses to the advertising industry. At the same time, campaigns that respond by capitalizing on the creativity of audiences prompt […]
Day 2 of the Futures of Entertainment. After the openign remarks, we only have 2 panels, the first on Advertising and Convergence and the second on Cult Media.
The panelists for the first session are: Jason Mittell, Middlebury College; Jonathan Gray, Fordham University; Lee Harrington, Miami University. Moderated by Sam Ford
Jason Mittell, teaches media studies. Looking […]
Do You Have A Blog Commenting Strategy? | Caroline Middlebrook
Practical advice on going out and commenting on blogs
(tags: blogging howto)
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Fan Labor
Panelists: Mark Deuze, Indiana University; Catherine Tosenberger, University of Florida; Jordan Greenhall, DivX; Elizabeth Osder, Buzznet; Raph Koster, Areae
There is growing anxiety about the way labor is compensated in Web 2.0. The accepted model — trading content in exchange for connectivity or experience — is starting to strain, particularly as the commodity culture of […]
Metrics and Measurement
Panelists: Bruce Leichtman, Leichtman Research Group; Stacey Lynn Schulman, Turner Broadcasting; Maury Giles, GSD&M Idea City
As media companies have come to recognize the value of participatory audiences, they have searched for matrixes by which to measure engagement with their properties. A model based on impressions is giving way to new models which seek […]
I’m going to be in London w/c 19th November. If anyone wants to grab a coffee or something drop me a line or leave a comment :)
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A look at digital and interactive advertising and marketing
Written by Rachel Clarke [email] for b5media.
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