The team at b5 Business Blogs have been running a competition over the last few weeks on business advice for a fictional one woman business selling children’s aprons and chef’s hats. It’s now my turn to host this week’s response to the challenge. Previous posts can be found:
On Startup Spark: how to best […]
Here’s a tale to make you smile. One of the major campaigns Greenpeace is running concerns the humpback whales, pushing to stop the Japanese ’scientific whaling’ that is planning to capture and kill 1000 minke whales, 50 humpback whales and 50 fin whales. One of the things they are doing is tracking […]
I don’t tend to drink pop (soda) and I definitely don’t drink the diet versions due to the artificial sweeteners but I can appreciate a good ad for them.
A little while ago Tay Zonday had himself an internet hit with a song Chocolate Rain, a song that was originally loaded 7 months ago but caught […]
If you want to do more than just buy (or receive) those faintly naff Christmas presents, then 2 charities may have an answer for you.
Oxfam in the UK is running a heavy poster and TV campaign called Oxfam Unwrapped, encouraging you to send send presents such as dung, condoms or loos to places around the […]
One of the things I saw pushed last week over in London was the combined Barclaycard and Oystercard.
This is a combined credit card, cashless contact card and payment card for traveling around on public transport. Something similar has been running in New York for the last year or so, with Citi Bank/Mastercard, although you […]
Whilst in London last week I got to see more of the Sony Walkman Project material dotted around the place. I saw the ad itself on TV, pretty impressive on a bigger screen. I caught OOH stuff on buses and on the Tube. Most importantly, I heard it been talked […]
Veritas, a Canadian PR company, are launching a new practice focusing on social media. The official release describes the new group thus:
com.motion is a specialty practice within Veritas Communications that helps brands and organizations to break through online. With tactics including blogger relations, online reputation management, social media marketing campaigns and the proprietary Grassroots […]
A couple of new ‘virals’ going round this week.
There’s a second installment from Louis Vuitton with their Journeys. Following on from Steffi Graf and Andre Agassi around New York, now we have Catherine Deneuve taking us around Paris. Pretty website, great photos but not really feeling this one. Obviously an expensive […]
Over at TechCruch, Dan Greenberg has posted a list of strategies behind creating a viral video. Great insight into the business of managing distributed content, encouraging views and getting conversations about it. But you have to read the comments to see the reactions to it and see how surprised many people are […]
I got a mail from one of the agencies involved in promoting the Dove Campaign for Real Beauty and its latest incarnation with the Self-Esteem Fund, with some new developments, the Dove Reality Diaries. I have to admit I’m conflicted when reviewing this campaign. On the one hand I fully support the […]
A look at digital and interactive advertising and marketing
Written by Rachel Clarke [email] for b5media.
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