Convergence of Advertising and Business ModelsLike most areas of marketing, advertising is rapidly changing and convergence is one of the largest trends. But this convergence is two fold. First it is in the form of convergence of media outlets which continues to blur the lines between mediums. The second is the convergence of business models […]
One of the breakout sessions at the MIXX conference was a panel about content and how it fits in.
Fitting in Today’s Digital World of Misfit ContentConsumer control and an avalanche of misfit content - content that just doesn’t fit the established media world of yesterday - are wreaking havoc in the advertising and media economy […]
This panel from the IAB MIXX conference looked at how Burger King, CPB and Microsoft XBox teams teamed up to make some exclusive games that were sold through the restaurant chain.
Burger King, Crispin Porter + Bogusky and Xbox - A Case Study in CollaborationThe "MIXX" of strategy+content+channel, and the collaboration of marketer+agency+media is critical to […]
Organic Conversations › The Stages of Twitter
A look at the use of Twitter. Example of a medium size business using Twitter amongst the employees, which has increased Trust and productivity in the team
(tags: socialmedia social_software twitter)
The TrueTalk Blog: Strange New World
Tom Guarriello talks with Peter Oakley (geriatric1927) about his invite to the Davos World […]
Sports have long used the web in all it’s forms to promote themselves, from advertising through to social media and UGC. Both the teams themselves and brands that produce sports brands have done some wonderful work; here’s what seems to be going on in the UK with the Rugby World Cup.
O2 are one of […]
iain tait | crackunit.com » Blog Archive » Nike, is it Supersonic?
Commentary on the Nike Supersonic event, an invite only race and exclusive party. You get to qualify by competing at speed trails, leading to you and 2 friends getting tickets. Ian is not too amused at the blunt way they have been […]
Via Adverblog, we are led to a YouTube video with another interpretation of the Sony Bravia Colour ads, this one with multi-coloured threads falling down one of the great pyramids. (Hi Res version here) I can’t see them really doing this? Did they???? the last shot looks like CGI stuff and you […]
Via PSFK I see that Innocent continue to bring us new ways to connect with them. Back in July, they did a small promotion with Starbucks - buy a smoothie and get a tree planted for you in Africa or India. Now they are back bigger and better, with the stated target of […]
Tamba have updated their Ask the Spirits game for Halloween with new stories. Their advice is not to play is too young, of a nervous disposition or under the influence. turnthe lights down, the sound up and go scare yourself.
Britannia Building Society have partnered with YouGov to take a look a the […]
POP! PR Jots: Forrester Conference: The Customers are Revolting - by Jeremy Pepper
A look at how some buinesses embrace the customer
(tags: socialmedia buzz)
Web Strategy: The many Challenges of Writing a CEO blog
reasons to not get the CEO to blog. Totally agree, it’s rare when a CEO blog works out.
(tags: blogging business socialmedia)
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A look at digital and interactive advertising and marketing
Written by Rachel Clarke [email] for b5media.
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