The Cult of Personality: A Case Study on Popularity on the Social Web
A look at how 4 different artists have used web tools to connect with fans
(tags: Marketing myspace socialmedia research)
Marshall Kirkpatrick » 5 PR Pitches: The Good and Bad
Good and bad ptiches from PR agents. Soen advice about how to pitch bloggers.
(tags: pr […]
They finally got the video sorted out - here it is on YouTube.
An email from Immediate Future, the Sony PR team, the same ones who have been sending me stuff on the Sony Bravia Pay Doh ad, points me towards a new campaign, or Project, that is being rolled out for the Sony Walkman. […]
Tomorrow is Breast Cancer Awareness Day (at least in the UK) - so wear something pink to show your awareness! The Pink Campaign is a global one, with different countries choosing different ways to promote awareness.
In the US, the main page is on MySpace, with the slogan of Let’s Pink Together. Here, […]
These are notes from an event held by Yahoo during AdWeek, looking at their new report on the ‘Passionistas" - people who are passionate about your brand and tell the world.
Jim Kite, President, Connections Research and Analytics, MediaVest; Edwin Wong, Director, Consumer Insights Organisation, Yahoo!, Ben Jacobson, Partner, Conifer Research,
JK: the consumer voice is not […]
An email from the Guinness agency BBDO talks about the new Guinness ad with a difference
This time we thought we’d do things a little differently. We’re not launching the new GUINNESS® ad on TV. Instead, we decided it would be more interesting to hide it online for a Guinness fan to find – and […]
After writing about Roxy Parfums back at the end of August, I finally got the package last week from the company.
And a nice kit it is too. Product details, bottle of Roxy eau de toilette, shower gell and 4 little samples. These are probably most important - they allow me to give samples […]
Via Jeneane Sessum at Allied, I got pointed towards a context being run by McClelland books to promote the new book from Helen Humphreys, The Frozen Thames. Using regular clues, you need to follow the Ice Fox as it runs through London, mapping the journey on Google Maps and discussing it on Facebook, to […]
Practical Visionaries: Four Leaders and Their PredictionsJoin Randall Rothenberg, CEO, IAB as he leads a discussion with some of the brightest minds in digital. Come hear this riveting conversation between the new bread of digital chiefs and the heads of media companies as they discuss their visions of the advertising landscape.
Moderator:Randall Rothenberg, CEO, IABPanelist:Tim Armstrong, […]
Church of the Customer Blog
A review of a recent Nielson study, where 78% of people trust Word of Mouth, from people you know and 61% trust online reviews. Where does the online reviews of people you ‘know’, for values of now mean you read their blog or follow them online fit in?
(tags: marketing […]
Successful content that spreads is not the norm, it takes something a little special. Cakke has put together a great video of many of the successes over the last few years - how many did you see?
What’s interesting from a brand perspective is how few of these are brand related, done by companies. […]
A look at digital and interactive advertising and marketing
Written by Rachel Clarke [email] for b5media.
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