Behind the Buzz - digital and interactive advertising and marketing

October 31st, 2007

links for 2007-10-31

Ian Schafer » Blog Archive » My Presentation @ The Next Big Idea Conference
Presentation on branded entertainment - where it was and where it is heading
(tags: branding entertainment engagement)

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October 30th, 2007

links for 2007-10-30

Allocating Your Online Marketing Budget: Stump Ian, Question 5 | Conversation Marketing: Internet Marketing Strategy Blog
Good guidelines on how to allocate the online budget, split based on what your strategy is.
(tags: Marketing metrics budget)

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October 30th, 2007

PR Blocking

There’s so much stuff out there on the web currently about how to approach bloggers as a PR person that those who it it wrong sometimes deserve the ridicule that bad pitches brings them. But you don’t often get magazines complaining. Chris Anderson, successful blogger, successful author of The Long Tail and Editor […]

By Rachel -- 4 comments

October 29th, 2007

links for 2007-10-29

How to Pitch to Bloggers - 21 Tips
Some great tips on how to approach bloggers. Nothing new here for many - it’s been written about many, many, times. It’s just that many people never seem to read the advice and continue to do it wrong.
(tags: blogging PR)

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October 29th, 2007

Baseball Fallout

Over the last few weeks or so a lot of my friends have been twittering about Boston Red Sox, Baseball and the World Series. I’ve not really got into the sport whilst I;ve been here, even if it is easier to understand than the football the US plays. But the win was a […]

By Rachel -- 0 comments

October 29th, 2007

Guinness Tipping and Blog Outreach

I’ve had a second email about the Guinness Ad Hunt, Guinness Tipping. This one was from iChameleon, not AMV BBDO as the first one was. Interestingly the latter appear to be a client of the former, so not sure if they were employed to do blog outreach in addition to what the first […]

By Rachel -- 3 comments

October 26th, 2007

Christmas Campaigns

There must be something in the air. Not one but two Christmas games came through in mail this morning. IT’S TOO EARLY!
The first is from Cosmos Holidays, The Snowbell Prize, a fun game with snowballs and reindeer. Get the best time and win a trip to see Santa in Lapland

The second […]

By Rachel -- 0 comments

October 26th, 2007

Sicko Stories

To support today’s launch of the Michael Moore’s Sicko in the UK, the team promoting it have put together a site to grab your US Healthcare stories. I did find it weird that you need to email your story in, instead of just entering it and putting it on the map. I’m guessing […]

By Rachel -- 2 comments

October 26th, 2007

Dale and Thomas Popcorn

I’ve noticed an ad on TV for Dale and Thomas Popcorn, pushing a road trip across the country and promoting free popcorn samples.

When I got to the site, for some reason I was disappointed. With the big mention of the road trip I expected a little more than just the free popcorn - I […]

By Rachel -- 1 comment

October 26th, 2007

Passionistas Case Studies

Next up in the Passionistas event was some case studies, from Doritos, Special K and Dove. All of them had done work with Yahoo.
Anindita Mukherjee, Group VP of Marketing, Frito-Lay.

Talk to us about Doritos. We had a pretty successful promotion with the Superbowl and I’m talking about that promotion
Understand who is your brand. […]

By Rachel -- 0 comments