Ricky van Veen: Beer Money to Board Meetings - how to monetise a niche site - CollegeHumor.com
site first iteration in Jan 2000. in traditional media terms about as old as CBS. started as a collection of photos, videos and articles from friend. Caught on by IM etc, and by end of year […]
Do You Recognize These 10 Mental Blocks to Creative Thinking? | Copyblogger
Whatever you are doing, creative thinking can help. Brian looks at 10 things that can prevent you from being creative.
(tags: inspiration creativity lifehacks)
Doc Searls Weblog · Can marketing be conversational?
Talking, listening, paying attention are touchstones of conversational marketing. It flows and moves, […]
Via Doc Searls, I saw this brilliant little video from Wilkinson Sword in France.
Fight for KissesUploaded by fight-for-kisses
The video links through to Fight For Kisses, a (heavy) flash site to support the new campaign, based on the idea that Wilkinson Sword razors make guys’ skin as soft as babies. There’s downloads and information about […]
Elinor Mills at CNet has a great piece from the Conversational Marketing Summit, challenging many of the examples of ‘conversational marketing’ that were presented as being nothing but traditional advertising wrapped up in new clothes.
Much of what I do is social media that is campaign based. Outreach and other tactics on social networks or […]
The earlier eBay campaign for Windorphins generated a fair bit of buzz, with many people having no idea what the cute ads were all about.
One follow up to the campaign is Shop Victoriously, riffing of the idea that winning makes you feel great.
The ad above is probably the first of a few from BBDO, along […]
After my post last week about the Stella Artois blog, I received a nice invite to try out the new site before it launches tomorrow. Like the blog keeps hinting, this is a very different site, rich, interactive and plain fun.
The site is heavy in the video and flash, presenting the Stella story […]
Via Adrants, here’s a fun little video showing how it should go in the morning, instead of how it usually goes when it is all over the place. It was, apparently, done in one take according to the comments on the YT video.
looking at the description of the video, it seems that the […]
Londonist has a fascinating little article about the wine merchants Berry Bros and Rudd, their long history and the interesting corner shop the company has been running for 8 generations. They also point towards their podcasts and their new Berry Bros and Rudd Fine Wine blog that has been on the scene all of […]
advergirl: Why blogs? Ask, Stella Artois
5 reasons why blogging and talkign to bloggers is good for you.
(tags: blogging socialmedia)
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We had Google in the office yesterday for a day of presentations and conversations, with Google showing us some of the things they have been doing. One collaboration that got mentioned was one with JetBlue, who are using Google Maps on board to display where they are in the world. Over the summer […]
A look at digital and interactive advertising and marketing
Written by Rachel Clarke [email] for b5media.
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