Are Big Ad Agencies So Clueless That Corporations Should Avoid Them?
A challenge to the jumping on the bandwagon of the latest thing by agencies
(tags: advertising strategy agency marketing socialnetworks)
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The network got a PR email from BuzzDash, announcing new features for its online polls. Not being something I’ve ever heard of, I took a look and found a nice little site, full of user chosen polls on entertaiment, politics and all things in between. It’s easy enough to create a poll […]
JWT yesterday held what they termed a Digitivity Deep Dive - a look for employees, clients and some press at what is going on in the online and digital worlds. The day held at the gorgeous IAC offices here in New York. Bob Jeffrey introduced the day and Barry Diller, the CEO […]
Jonathan Bulkeley, CEO, Scanbuy
(live blogged from a presentation)
The mobile is the web access device of the future. In most of the dev world, it already is. In Japan, 90% access web on mobile. Phillippines, no computers, all phones. India is the same.
the web is difficult to access on phone now..so opp is navigation. […]
David Moore, CEO 24/7 Media: Looking at vision of online advertising
Objective is to target better than any company on the web.
Projected online ad spend: by 2010 around 10% of spend will be on the web. Media consumption vs spend is still the wrong balance. More time spent online than […]
Andrew Keen - the Cult of the Amateur and the Great Digital Seduction
I used to be a believer. You are all believers. I can see that you believe the nonsense out there. I’m here to hand down some wisdom you will not get online. I used to be like all of […]
David Clark, EVP Global Advertising and GM NA, Joost
People often think Kazaa, Skype were disruptive, (often confused with destructive) but Joost is different - trying to be more constructive and collaborative (RC: I’d originally had a typo here as Kazaa/Skype as destructive…but if he had said that I would have though it weird, coming […]
Jamie Goldblatt, Chairman, Mobstar Media
founded in 2005, with intention to use mobile as a new channel for content
on 90 global operators - 1billion people
own stuff, also other content creative. mobile marketing
Audio , video mobisodes, graphics, games
we turn this content and turn them into mobile marketing campaigns.
6 Cs of creative content - current, cute, cool, […]
A panel discussion on Social Networks and Branding
Beyond Friending and Pokes: What Social Media Means for BrandsTom Arrix, VP of Sales, FacebookJoshua Dern, VP of Social Media Strategy and Operations, MTVJoshua Schachter, Founder, del.icio.usTroy Young, Chief Marketing Officer, VideoEggModerator: Brian Morrissey, Digital Editor, Adweek
BM: growth has been huge. Flickr had 4k photos in last […]
Jeff Bell - Microsoft Interactive Entertainment Business
talking about Halo - was going to do a lot more, but it’s launching next week and it’s going to be the biggest opening day in entertainment history. We have 50% higher orders than Halo 2; bigger than Harry Potter and Spiderman
You do not have to play […]
A look at digital and interactive advertising and marketing
Written by Rachel Clarke [email] for b5media.
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