A question that I’ve been asked recently relates to the length of time a puzzle/game campaign for your brand should last. Should it be short and sweet or longer, potentially increasing frequency of exposure to the message. Of course, the answer is ‘it depends’. What are your trying to do? […]
PR 2.0 - Silicon Valley
A good look at how Skype managed their recent outages, what they failed to to and how that compares to Zooomer’s tactics. It’s all about the voice and authenticity.
(tags: socialmedia crisis pr communication)
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I have no idea whether this game from Berghaus is any good or not as when I click the link I’m taken to a loonnnggg registration form before I get to see anything.
This is the first time I’ve seen this, a company looking for the details before the give us the fun. Was […]
Web Ink Now: 8 tips to make your YouTube video go viral
Common sense tips on improving circulation of your corporate video. Unfortunately, they are so common sense that many people ignore them, instead looking for the magic bullet that will make things happen overnight.
(tags: howto video viral youtube)
ARGNet: The Sweet Scent of Mystery
I was […]
Advertising is dead. That’s what I keep being told. But it isn’t really, not completely; for many people a TV, print or outdoor ad is they only way they learn about a brand. However, the idea of advertising is radically changing, with increasing channels and ways of communicating and the people who […]
Via Adfreak, I see Saw IV is planning on running a blood drive to promote the movie. A horror movie with blood and guts promoting itself with lots of blood. This is a continuation of a successful campaign they’ve been involved with before. I can’t really comment on the success of […]
I’ve written about Toshiba before, with their Love to Lead campaign. I was quite pleased recently to be offered a Tecra A8 Notebook to trial as part of the talkToshiba programme but quickly realised it was a European initiative only so would not be able to get one. It turns out I was […]
Pop Quiz. A video you are promoting gets placed on a high traffic site. Do you claim in your reports the actual video views or the monthly page impressions on the site?
I’ve just seen a report that uses the latter, which is in the millions. But the actual full views are only […]
Not sure where the PR outreach has gone, but Sony Bravia have put up some colour images for you to download on their site. I’m curious how this will work out, with all these rabbits.
Tags: bravia, rabbits, sony, sony_bravia
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Via Welcome to Optimism, I get sent to YouTube to watch some really nice stories about people and there Honda engines and fromt here find my way to Hondamentalism, a really nice site that keeps you engaged. Take the quiz, play some games and learn a lot about Honda, win a day with […]
A look at digital and interactive advertising and marketing
Written by Rachel Clarke [email] for b5media.
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