The New York Times looks at the story behind Cadbury’s decision to bring back the Wispa. Pulled from shelves in 2003, a growing number of online petitions, Facebook groups (93 and counting) and other calls to bring back a favourite chocolate bar have led to the company to produce a limited run of […]
I wrote earlier about the Alleve campaign, the storyline that led you through a series of fake sites. supposedly putting across a brand message. Drug Store News has a piece on the promotion.
“With the emergence of more of the alternative media offered by Web 2.0 properties and other channels, we’re testing the waters here,” […]
plasticbag.org: Why you now need to login to post comments…
Commentary on comments and an illustration on why you should always do your research on the blog and the blogger before you approach them. Some never, ever want to see your Press Release even if they are ‘influential’. In fact, often those are the […]
Comcast get caught out laying the astroturf in their fake consumer campaign, via The Consumerist
Comcast’s PR agency has been caught posing as fans on messageboards in an effort to spread their propaganda about the “Big Ten” channel….
Luckily for us (who would have been fooled by this earnest poster’s use of common internet colloquialisms such as […]
Christopher S. Penn » Blog Archive » New Media Occupation of the Near Future: Meme Jumper
Leveraging the popular memes to drive traffic to your sites - and then do something with it. Social Media spreads ideas far and wide and at speeds faster than ever before (look at bacn). Can they be used […]
A little game called Digital Switch from Koko Digital. This I find strangely fascinating and time addicting.
A little Friday amusement for you
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In a sort of complementary story to Charlene Li’s report, I will point you towards Jakob Nielson’s latest eyetracking study that confirms that Banner Blindness is real
People looking at websites do not look at ads, nor do they look at design elements that look like ads.
However, they do look at paid placements on search results
Making […]
Traditional marketing campaigns are proving unsuccessful on social networking sites, according to a recently published report.
The Forrester Research study suggests that most marketers still use traditional tactics like run-of-site advertising and static microsites to push messages into these networks.
vnunet.com looks at the report from Forrester (subscription only). There’s no surprise here really for anyone […]
Another mail from the Sony Bravia PR team. No pictures this time, they just point you to the site. But they are open to questions, so time to have a think.
the BRAVIA advert will be made up of stop frame / motion animation, in which objects are moved by very small amounts between […]
BBC NEWS | Technology | Pull down the walled gardens
Michael Geist, Canada Research Chair in Internet and E-commerce Law at the University of Ottawa, Faculty of Law, writes about social network walled gardens, bacn, and open ID
(tags: socialnetworking socialnetworks)
» Blog Archive » 10 tools to make meaningful (instant) friends Trendsspotting
Some suggestions to networks about how […]
A look at digital and interactive advertising and marketing
Written by Rachel Clarke [email] for b5media.
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