A small Canadian site that promotes Plan B Contraception by asking for users to contribute their reasons for using it and then voting whether the reason is good or bad - Share Your Oops. I can’t see this playing too well in the US where choice appears to be ever restricted. But […]
Although the announcement of Yahoo re-organising falls more on the tech side, I’m hoping that one result would be to make it easier to develop integrated proposals with the company. In previous conversations, it’s proven difficult to do integrated campaigns as all the departments are run separately, so it is not easy to do […]
David Meerman Scott has a good story about a legal firm that got bitten with its use of social media. Luckily, most of the legal teams I’ve had to deal with have been cautious when it comes to blogging, but happy to let it go ahead with some guidelines to protect the blogger […]
My earlier posting about what looked to be a Conservative Party commissioned viral raised a few comments about the legitimacy of the piece. Marketing Week is now also raising questions, with quotes from my commenter Tim Ireland.
However, online marketing consultant Tim Ireland says Bailey’s viral is “blundering into dangerous ground” and is doubtful […]
I saw a great use of a (huge) QR code this morning in Iain Tait’s blog, for the launch of the 28 Weeks Later DVD. The poster is arresting in itself with the adding meaning of the code (apparently it says “It’s back on DVD September 10th”). I was happy to see […]
Online Spin » Blog Archive » Improving Traditional Media Through Social Media
Using social media as part of a 2-way conversation and as large focus groups
(tags: socialmedia)
Do People Really Want Transparency and Authenticity? | Copyblogger
Challenging the matntra that people want transparency and authenticity with examples of when that is the last thing that is good. […]
Via Agency Spy, I see that the entries are actually now closed for the Doritos’ XBox Game Design competition. Five finalists have been chosen to be made into a demo, but things are not going too smoothly, with gamers challenging the creativity and originality of the games, plus the use of copyright materials loaded […]
I was not too happy with Buzz Paradise the first time they contacted me, but they apologised and we made up. This weekend I got an invite for a further campaign that is happening in the US, for a perfume called Roxy. As well as the automated email from their system (I […]
Wired is reporting on Walmart’s use of Facebook (sub needed) for advertising. They had purchased one of the advertiser profile pages on the site, to promote their back-to-college deals to fill the new dorm room but have run into the social network issue - open up conversation and you no longer control it. […]
prblogger.com » Blog Archive » Brothels update
A follow up to Tom Coates’ post about being pitched by PR Bloggers. The original list of 100 top bloggers inthe Uk has now been amended to provide guidance to agencies wanting to send information to the list
(tags: spam PR blogging)
Tuple vs. Kipple - Joel Greenberg - Electric […]
A look at digital and interactive advertising and marketing
Written by Rachel Clarke [email] for b5media.
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