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Back in march I was at the Social Media club for a talk by Jay Rosen on Asignment Zero. Now Wired, their partners in this venture, have a report on the results of the project.
Citizen media initiatives are a hot topic in the media, and the new project, christened Assignment Zero, was widely […]
Micro Persuasion: Crowdsourcing a New System for Measuring Influence (Beta)
Steve Rubel on measuring influence and a proposed way of doing that
(tags: metrics influence marketing)
» Social Media Index sixtysecondview: Sixty second interviews from pr, media and politics
David Brain on the methodology used in calculating his influence metric
(tags: socialmedia metrics influence marketing)
BuzzMachine » Blog Archive » Measuring […]
Hugh MacLeod has posted videos from the Hallem Foe blogger screening he organised back in June. This was the second screening he’d put on, this time it was with the finished film. He convinced the director David Mackenzie (an old friend so probably not too hard) and the stars Jamie Bell and Sophia […]
Nielson/Netratings have decided to drop the page view as a ranking measure, with the increase in use of online video players and AJAX. Both of these reduce the number of page views even if the user is seeing as many pages of content; the functionality of the widget and code means they stay on […]
A look at 2 very different corporate blogs. Dell reaches its first anniversary this month and Lionel Menchaca has posted a look back with some lessons learnt.
Customers really are in control—and it’s okay. I think more companies are starting to acknowledge this, but it’s a concept that scares the heck out of them. I’m […]
Do you like SciFi; ever wanted to get behind the scenes at one of the shows? It’s usually been restricted to those ‘professional’ journalists, even through the genre inspires written outpourings from many more on the web. This year, Scifi Channel reached out to these professional fans and invited them to […]
Chris Conley pointed me towards a Business2.0 article about In Game advertising. It focuses on a campaign that Cadillac ran last year, creating virtual cars for an XBox360 driving game.
Through an arrangement with Xbox Live, gamers were invited to download and put through their paces three virtual V-Series cars in a popular high-speed driving […]
Whilst I think the Google/Search for Bourne Game is a good idea currently poorly executed and/or tested, a recent promotion for Alleve is neither a good idea nor a good execution.
This came to my attention via Dan Hon, who linked to a NYT article :
HUMOROUS and offbeat are not exactly the words that leap to […]
Update: Looking for clues? Here’s a few sites.
It’s time to start the Search for Bourne, the new Treasure Hunt game from Google and Universal. And so far I’m not impressed.
You have to use your Google account to sign in and they send your information to Universal Pictures
Everytime you logon to the site, they […]
A look at digital and interactive advertising and marketing
Written by Rachel Clarke [email] for b5media.
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