The most common question when talking to companies who are new to using social media on the web is about control, about how they can control what is being said about the brand, how to keep everything on message keep it nice and tidy. They have not yet grasped the reality.
YOU CANNOT CONTROL WHAT PEOPLE […]
Mysdirection - Steve Peters
A player’s take on Golden Jigsaw and their attempt to censor conversation about the game and discussion about the clues and puzzles
(tags: games censorship)
Give ‘em Something to Talk About - Voodoo Doughnut - Doubletree - Zipcar
Fast Company article on the object of talkability - how does your brand get people to talk […]
They are shooting the new Sony Bravia ad in New York in August. I wonder if they will be repeating their experiment of getting bloggers to the shoot to see what happens behind the scenes, (if so, I’d love to go!) Last October, when they were shooting in Glasgow, they had employed immediate future […]
I can’t decide whether the Golden Jigsaw is evil or brilliant. I think it’s a little of both. For the user, this is an online treasure hunt - get the clue, find a website, find a jigsaw piece. First to find all 1000 pieces wins $1million.
But there’s far more to it than this. […]
Responding to Responses to: “Viewing American class divisions through Facebook and MySpace”
danah boyd and more on American class divisions. She calls notice to marketers who used her original essay as a reason to shift spend from MySpace to Facebook!
(tags: Marketing essay research)
MySpace Banning Sex Offenders: Online Predator Paranoia at Climb to the Stars (Stephanie […]
The Search For Bourne continues and we’re now on Day 8. Weekends don’t count apparently in spy world. Most of the bugs with the flash interface have been fixed, but there are still a few issues; it;s difficult to move away from the page as then you lose all ability to click […]
Photo 1 | The 20 Best and Worst Celebrity Blogs | The Lists | Entertainment Weekly
Blogs from TV and music celebrities
(tags: blogs celebrity socialmedia)
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Hugh put up an email he had received from a company just starting out with their corporate blog - Raw Digital.
My name is [*Name Witheld*], one of staff members at [*Name Witheld*], an independent production company in New York. Our digital media division has just launched a new blog, and would like to link our […]
Web Strategy by Jeremiah » Strategies for organizing your Corporate Social Media Program (Starting internally first)
Things to think about when looking at implementing internal social media processes and work
(tags: socialmedia strategy howto business)
Web Strategy by Jeremiah » IT Decision makers find Social Media valuable
Post about research on how IT decision makers use web resources to […]
Over at Unfiction Unforums, there’s a debate taking place about the different terms that can be used when referring to games, puzzles, realities and the like. Konamouse defines the different types.
Alternate Reality = fictional world, no matter what the medium - book, video, tv or film, or on the internet. Characters within this […]
A look at digital and interactive advertising and marketing
Written by Rachel Clarke [email] for b5media.
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