APPLE: 42 Reasons Normal People Can Switch to Macs - Valleywag
A fun list from ValleyWag about why people switch to macs
(tags: mac apple tips)
Gothamist: Do You Rule If Virgin Mobile Insults You
Virgin Mobilelooking at Localising Biilboard and OOH posters
(tags: advertising OOH)
Dean Collins: Local Virgins Rule
Virgin Mobile - another set of localised posters, this time for […]
Games and software have been some of the most fertile areas when it comes to interactive marketing, extending a campaign beyond pure advertising. Halo 3, the third instalment of the XBox game, is no exception. Its predecessor, Halo2, was promoted through oneof the biggest ARGs to date, I Love Bees. A […]
From Helen’s tweet, I find what could be an interesting blog from agency.com, Who’s driving social media,; it started last week, with their first post promoting a study that they have done about the Uploaders, those people who create content on the web without being paid to do it. Nothing in the study […]
Media Fragmentation has put the user in the driver’s seat. Now the user has taken on a new role, that of creative director/producer of advertising. Numerous advertisers have turned to consumers to develop ads for specific campaigns and the surge of mash-ups and viral distribution has exploded. But does this mean user-generated advertising has arrived? […]
Following my piece on Court TV and Save My Husband, I was asked in another forum what I thought about some of the reactions to the game itself, the premise of the game, not the results and conduct of it. As far as I can see there seems to be the following three […]
Marketing in a User-Generated World
While almost all brand marketers have determined that Social Media represents a huge opportunity, many are still uncertain as to exactly what it is or how to capitalize on its potential. Marketers must first understand the nuances of user-generated media, then define the objectives of their marketing strategy around it and […]
Darren Rowse (ProBlogger) ‘How to dramatically increase ad revenue from your site’
A lot of bloggers always ask about making money. I keep getting asked about how to find advertisers. Many start doing contextual ads, Amazon affiliate etc. And also being asked by advertisers about how to engage with bloggers. They keep asking […]
Mike Hudack (blip.tv) ‘How to monetize video in the short and long term’
Lets start out talking about Tom Payne. He is credited with planning the ideas [for the American Revolution]. He had no qualifications for this…he was a drunk…when he came over to the US, he was friends with a person who […]
Court TV, along with sponsors Suzuki and Applebees, are pushing boundaries again. After the CourtTV campaign That Girl Emily to promote Parco PI, they are now taking it a step further with a fully fledged ARG attempt. But not everything has gone smoothly.
The Game
The principle is straightforward. Andrew Goodis has been […]
Jay Adelson (Digg) ‘Tapping into the Ad Potential of Media Sites’
We’ll talk about how the banner world does not apply to video. Forget the flash player - you’ll need to know the limitations. And me for this - the media buyers needs to figure out the standards,
On a trad website everyone wants things […]
A look at digital and interactive advertising and marketing
Written by Rachel Clarke [email] for b5media.
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