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Behind the Buzz - digital and interactive advertising and marketing

Archive for June 2007

June 22nd, 2007

links for 2007-06-22

the johnson banks thought for the week
Looking at the fluidity of brand identity and how it can be held through a multitude of forms
(tags: design branding trends business)

Movie Marketing Madness » Warner Bros. one of those using Banners 2.0
How they are getting everything that used to be on a site into a Rich Media banner
(tags: […]

By Rachel -- 0 comments

June 21st, 2007

links for 2007-06-21

Save My Authenticity! | The User Advocate Group
Michael expands further on the notion of framing and advertising; how the boundaries blurring can cause confusion and unintended consequences
(tags: advertising)

shedwa: Huggies Will Get You Through a Tough Day
Huggies ad showing a bad day in the life of a baby
(tags: advertising commercial)

Adrants » Samsung Upstage Lip Sync Contest […]

By Rachel -- 0 comments

June 21st, 2007

Customer Relations

look up Sky Handling Partners on a search engine. As of today, almost all the links onthe first few pages now relate their response to a post that Damien Mulley made (warning for language). They lost his bag on a trip and he posted a rant on his blog, plainly laying out […]

By Rachel -- 0 comments

June 21st, 2007

IAB and NeverEnding Friending

Never Ending Friending: A Journey into Social Networking (interesting MySpace design)
The media landscape is constantly evolving and digital media is redefining content creation and consumption. Social networking is accelerating this shift in consumer behavior and advertisers have the opportunity to join the conversation with their brands or forever be left behind. Join us to discuss […]

By Rachel -- 0 comments

June 21st, 2007

More Cannes Lions

The Cyber Awards were announced today; there’s a lot here that falls into my area so here’s what I really like.
First up I’m going to pull out a number of ads that have borrowed ideas from other internet elements. Whilst this can be seen as a homage to the idea, it can also be […]

By Rachel -- 2 comments

June 21st, 2007

Lastest Virals

Here’s the latest virals that have landed in the inbox (or at least the ones I like)
Motorola
Videos of people dancing in funny places with their wireless headphones. Doesn’t sound too good but pretty funny. More can be found at wirebreakers.com

Hannibal Rising
To support the DVD release, here’s an unsettling game where you can […]

By Rachel -- 0 comments

June 20th, 2007

links for 2007-06-20

BBC NEWS | Business | Murdoch ‘in talks’ on Yahoo deal
Potential talks between NewsCorp and Yahoo, which may include selling MySpace to Yahoo as part of an equity deal
(tags: myspace)

BuzzMachine » Blog Archive » Video explodes online
Commentary by Jeff Jarvis on Magid study on use of online video. Post commenters wondered about the lack […]

By Rachel -- 0 comments

June 20th, 2007

Vodafone and Time

Love this new commercial from BBH in London for Vodafone. Last Sunday, they took the route of the roadblock, that tactic that has not been seen for a while. It used to be you only needed to buy a few channels (2 would do it in the UK in the 80’s) but here, […]

By Rachel -- 0 comments

June 20th, 2007

Cannes Lions 2007

It’s the Cannes Lions this week and prizes are being handed out the the best and brightest campaigns. I’ve taken a look through the winners announced to date and here’s what I like.

Verb Yellow Ball This won stuff in a number of categories. I love the use of a real world object to […]

By Rachel -- 0 comments

June 20th, 2007

TV and condoms

Adfreak point out a NY Times article explaining how 2 networks refused to accept advertising for Trojan Condoms as the message was contraception instead of disease reduction. I find the commercial itself amusing:

And as one of the commenters on the video at YT (and the NYT) it’s a strange attitude considering the tone of […]

By Rachel -- 0 comments