Behind the Buzz - digital and interactive advertising and marketing

June 29th, 2007

links for 2007-06-29

Data Junkie: The world map of social networks - Valleywag
Valleywag looks at SN sites across the world, amapping favourite by country
(tags: socialnetworks socialsoftware map)

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June 29th, 2007

Transmedia Heroes

A nice article about how TV shows such as Lost and Heroes extend beyond the TV show, extending through other channels to become a transmedia experience.
“What is the viewer’s experience? What’s their participation level? We’re doling out info, and how much can you give them and at what rate? We just piled on the mysteries, […]

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June 29th, 2007

Advertising Blogs

Looking for something new to read? Well, take a look at the hotlist from Scamp for advertising blogs.
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June 27th, 2007

links for 2007-06-27

Micro Persuasion: Community Glues Offline and Online, Real and Virtual
(tags: community socialsoftware)

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June 27th, 2007

IAB and Keynote from Fox

Michael Barrett, Chief Revenue Officer, Fox Interactive Media
The NeverEnding Friending study set out to answer the questions about why people want to share things and what is the impact. With 110 million uniques a month to Social Networks, this is not a fad; two thirds of people online use Social Network sites.
Adidas Case study. […]

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June 26th, 2007

Court TV hands out the money

Marianne Kelly has added a comment to My Save My Husband post, a copy of the mail that went out to the winners.
I was really surprised - and touched - by the amount of interest in my husband’s disappearance and by all the support I received. Over 30,000 people tried to help me and […]

By Rachel -- 6 comments

June 26th, 2007

Pepsi show the world how to play beachball

Via Fresh Creation, a video from Pepsi (and BBDO) showing us how the world would look playing a massive game of beachball.
A couple of minor points. First up, I’ve seen plenty of invasions from space in Hollywood movies that look just like this as the big alien ships hover into view over city landmarks […]

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June 25th, 2007

links for 2007-06-25

Fans Help Filmmakers Win YouTube Deal
Amateur filmamkers place film on YT, raising money through sponsor deal on Spout
(tags: UGC movies youtube)

CrunchNotes » Hah. Battelle Says His Authors Should Have Disclosed
MIke Arrington comments on Federated Media and Microsoft campaign
(tags: advertising techcrunch)

Adrants » Yawn. Blogosphere Up In Arms Over Microsoft Federated Media Campaign
Adrants decides that Federated Media […]

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June 25th, 2007

Federated Media and Conversational Marketing

At the Future of Online Advertising, Chas Edwards spoke about how various ways they do ads across their network, in particular 2 areas where the bloggers themselves provided input.
The first was an example from Microsoft:
They tested two types - the standard banner that was mass(ish) but one of their sites asked for something that was […]

By Rachel -- 1 comment

June 25th, 2007

Viral for June 25

First up we have a tool to send slideshows to your friends - with a difference. Promoting the Australian film Gone, send your friends the slideshow and get a chance to win a trip to Australia, if you survive their shock at the added extra.
Next up, Pringles are extending their UGC video competition following […]

By Rachel -- 1 comment