A further twist on ‘fake’ is the use of a manufactured pop group to sing the praises of a brand. Earlier this month, Radio 1 withdrew a song from it’s playlists, Style, Attract, Play by Shocka featuring Honeyshot, as it was developed to support Shockwaves Hair styling products for Saatchi and Saatchi.
This looks like […]
Posting has been rather light this week; I’ve been invaded by parents and kept a little busy running around doing the tourist game. One thing I have noticed, heavily pushed on the subway and outdoor placements, have been all the posters for Reebok Run Easy.
I found it interesting that none of […]
I’m on a panel later this month looking at whether Fake is the New Real when it comes to marketing. One of my fellow panelists, Michael O’Connor Clarke has found a really nice example of where the lines blur. A YouTube video of a guy playing with his sunglasses, apparently made for Rayban. […]
Earlier I wrote about a paper discussing the Long Tail for marketing from Mohammed Iqbal. He’s recently written a further article about social media and that most important of new skills for brands and their associated agencies - the Art of Listening.
Of course, to do that we advertisers and marketers need to stop loving […]
Hi-NRG drink, an alcoholic ‘energy enhanced’ drink form Australia have added their tuppance worth into the consumer generated video arena with their new site Dance Responsibly. Starting off with three pretty funny videos about dancing in the wrong place at the wrong time (you can tell this is an Australian site as the odds […]
A fun little create your own from Adidas, called Impossible Story. Choose your 5 out of a possible 26 moves, from eating the shark to going to space, string the animation together and send it on to your friends.
A few issues with this; having to accept a pop-up is annoying, the flash file […]
This I quite like - something different with video advertising. DBMpulse has put together a neat flash unit that gets laid over the video on boreme.com. Click on the links in the unit and information pops up - and the video behind stops. Close the ad and the video starts up […]
The rise of the prosumer is threatening the traditional media companies, as the tools become more widespread for all to make their own content and not rely on the big businesses.
…media and entertainment executives see the ability and eagerness of individuals to create their own content as one of the biggest threats […]
Through the viral newsgroup, this little funny video came to my attention, a funny, pun-laden semi-animated film from Legal Seafood
Looking at the main site, there appears to be no linkage between it and the video, nor can I find any other sites linking to it yet. There’s little buzz appearing around it, nor […]
This blog has finally, formally launched in the b5 network, along with another 5 (it’s a busy network!). Take a look at the other 5, or peruse the list down there on the right ;-)
Linked Intelligence:
If you like LinkedIn, you’ll really like Linked Intelligence. The blog covers all aspects of LinkedIn from how to […]
A look at digital and interactive advertising and marketing
Written by Rachel Clarke [email] for b5media.
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