A week or so ago, plenty of places ran stories about Omnicon’s BBDO’s study, The Ritual Masters, about how brands fit into people’s rituals and how by doing so, makes them a permanent part of the shopping lists. make a brand something that means something beyond the base functionality and people will love it […]
I like the online presence of UCAS, the UK university clearing organisation; there are some useful tools in the mix. First up though is this years viral game; a trolley racing game round campus. Who hasn’t borrowed supermarket trolleys and run round college? They’ve extended this though, allowing you to sign up […]
The BBC summarises a Nielson-Netratings report (pdf link) about the increase of young women online in the UK. Women aged 18-34 account for 18% of total UK online population, with men of the same age only accounting for 14%. As the age increases, men tend to dominate but numbers tend to stay […]
Chris Tomlinson, of WebXpress, has written a lovely little article on the differences between digital agencies types. The first has its roots in the advertising world, have grown contemptuous about traditional marketing but are still marketeers at heart. The second have their roots in technology companies, are web developers and are still trying […]
A comment on an earlier post about the Volvo treasure hunt led me to Ravenchase Adventures, a company that puts together treasure hunts for you. Although appearing to develop direct adventures that you can partake in and a company that puts together team-building games for corporate clients rather than a company that designs […]
Microsoft paid $6billion last week for aQuantis, a company whose sections include Atals tags, used for tracking web behaviour, DrivePM, an advertising network and AvenueA/Razorfish, an interactive agency. There’s a further write up of the call at TechCrunch
I can see the benefits of the first 2, especially after MS has lost out in recent weeks […]
Do you have an avatar in a virtual world? Second Life or club Penguin or World of Warcraft. Have you ever thought how much electricity it takes to run the servers that power your avatar? Nick Carr did, calculating that an average avatar uses as much electricity as the average Brazilian. […]
danah boyd gave a short talk at the Personal Democracy Forum on Friday ad she’s put the rough text online. Reading it, it is easy to apply the same statements to many companies in how they treat the web and their online customers. Brands are the same as politicians in the way that […]
Google are the kings of contextual ads but the new deal between Hyundai and Reuters take a different spin on the subject. By creating what they are calling a virtual brand channel, driven by a specially developed algorithm, Reuters are placing the car manufacturers ads next to stories that meet their criteria of […]
It’s the upfront season, where the advertisers get together with the TV companies to see what they have coming up, what valuable properties they can be associated with. The world is changing faster than ever and TV no longer has a monopoly, competing for attention with the web, with mobile, with timeshifting and […]
A look at digital and interactive advertising and marketing
Written by Rachel Clarke [email] for b5media.
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