Building a Community - How and Why it Matters
Mark Relph talks with Will Pate, Jordan Banks and Lionel Menchaca.
Mark: community means a lot of things to different people; for many different reasons.
Q: with all those different definitions, what does it mean to you and your org:
lionel: similar interests, form a corp perspective we look […]
New Media - Teaching Old Markets New Tricks
Mike McDerment talks with Jen Evans, Maggie Fox and John Jantsch
Q: what is new media and why is it relevant to have this conversation
maggie: this is like what is art? Technology is important but there are important cultural shifts happening as well. Email and social media […]
Richard Edelman
Originally uploaded by RachelC
Richard Edelman during his keynote conversation at Mesh this morning.
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Notes from the first morning keynote as Mesh conference
The Future of Public Relations
Stuart MacDonald talks to Global CEO of Edelman Richard Edelman.
Q: what is your definition of PR:
A; it s about telling a story well, and the essence of a story is true. it should not be spin or black arts, that’s malpractice. […]
I write last week about how not to approach a blogger as an agency. Dave McClure has a great post about why PR agencies have trouble from a geek perspective, especially with online business. In summary (but go read all the reasons why):
Pr firm does not understand the technology they are selling
PR […]
More from Rebecca, who points me in the direction of another entry in the seemingly never ending stream of user generated advertisement promotions, this one from Heinz ketchup (US only), at the Top This TV challenge. There’s nothing too new here; it’s in conjunction with YouTube, it needs to be 30 seconds, you have […]
Rebecca Caroe, an old friend from the UK, has been doing some research (link direct to pdf of results) on UK agencies and their use of ‘Web2.0′ technologies. Some conclusion she has made:
Creative agencies are lagging behind global trend of web2.0 adoption in global businesses
the return on investment remains to be proven
client demand is […]
For many people, online banners are all about the click; the action, the drive through to the website to do more. This, in the past, has heavily influenced their design, with prominent call to actions to get that click. With the increase in rich media applications, a click-through becomes less necessary as […]
From PSFK, we see that PaidContent are reporting the potential demise of bud.tv. I can’t comment on the quality of the site, as I decided not to fill in the 2 forms they sent me to prove I was over 21 so never got in but with that many hoops to jump through […]
Scaramouch over at YesButBoButYes recently received a pitch email from an agency, looking to him to help them push the latest piece of content for their client Anheuser-Busch. The suggested point by point response is pretty funny and well worth a read. I asked him of I could do a different kind of […]
A look at digital and interactive advertising and marketing
Written by Rachel Clarke [email] for b5media.
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