In line with their Campaign for Real Beauty, Unilever have launched their pro-age campaign a few months ago. With print, TV and outdoor, they are doing a full on mass-market approach, using Annie Leibovitz photos of the 50+ women, none of whom are ‘models. Time has a good write up of the campaign. […]
From my previous post about a guerrilla campaign from Ask in the UK, Valleywag pointed the way towards some outdoor in California (it’s also being found across the country).
(Thanks to Lindsay for allowing me to use the picture)
What is interesting is the initial assumption that these were a reaction from Google to the UK […]
Marketing Sherpa have a thought-provoking piece (at least for me) about how Macy’s improved their site and optimised it for SEO, offering up different pages depending on the search terms used and really leveraging the internal navigation to get people to what they wanted fast once they hit the site. I’d post some […]
One thing that is pretty common in future films is personalised advertising that talks just to you, that knows what you like and pays you attention. Now Mini has taken a step towards that, at least with their ads. Interactive billboards around Chicago, New York, Miami and San Francisco are being programmed […]
Monty Python are responsible for a whole rich vein of humour and more in modern culture. One of their legacies appears to be spam, or at least the noun applied to that annoying unwanted email and other advertising. Taken from their 1970 comedy sketch, which features the word at least 132 […]
In The US at least, as it tries to play catch up with many other areas of the world, there is a strong desire to do something on mobile. The agencies are not always quite sure what they should do, but they know that it needs to be looked at. […]
A look at the various virals that have landed in my inbox this week.
Starponyz is a social network application targeted at horse and pony tween fans - which will primarily be young girls. You can join and share your tips and stories with likeminded fans. Somethig I may have joined when I was […]
Search for Dell Hell and you’ll find scores of results; with Jeff Jarvis’s right up there as the originator of a PR storm that surprised Dell, whose attitude towards bloggers was look don’t touch and kept themselves in their ivory tower, safe in their perceived knowledge that they did not need to care about what […]
Last week, Wired published an article about Channel 9 at Microsoft, how it helped open up the company and increase dialogue with customers and developers. The article looked at the story behind the site and the company’s other efforts to open up. As a case study for opening up a corporate culture and […]
Via an incoming link, i went along to Embed My Video and found a pretty comprehensive post on how to promote your video - the blog focuses on Revver videos. It covers:
where to submit your embedded codes
where to submit your links
big traffic sites to submit your video to (if you are prepared […]
A look at digital and interactive advertising and marketing
Written by Rachel Clarke [email] for b5media.
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