Via Blogher, I’ve been looking at American Airlines new website section devoted to women. So far, there’s nothing jumping out to me as really different (except for better stock photography).
They have pulled out information from the rest of the site as appropriate, plus made some links out to other content partners, […]
If you haven’t already, read Steve Rubel’s post about becoming an influencer, where he takes a look at web2.0 behaviour through the success tactics of Tiger Wood.
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The IAB have sent an open letter to Comscore and Neilson, challenging them on their use of panels and other meothodologies developed during the radio era when it comes to measuring online numbers. Via Valleywag
We in the marketing-media ecosystem have spent too many years trying to clean up the residue of flawed media-research methodologies. We […]
Although the tools are out there for anyone to track buzz themselves, sometimes it is preferable to employ someone else to do it - the skills to collect and more importantly analyse a large volume of data may not be present in a company (and a large company very rarely has the incentive to bring […]
Measuring the web used to be easy, well, easyish. How many eyeballs have been on the site, how many page views, hits, visitors. Those were the numbers reported gleefully, even when totally irrelevant, but they were comparable with traditional advertising that talked about reach and frequency. And page views have long been the […]
It’s too easy when thinking about creating buzz for a product to focus on all the external things, the stories and PR you can put out, the content that can be created and distributed, the ads you want people to talk about. But for any company that is more than just a material product, […]
Via CC Chapman, Coca-Cola have launched a new competition to design a virtual vending machine that will be built in Second Life. I love the idea that instead of just going in to SL and designing something, like many other companies, they are asking the community in SL to help design and choose what […]
There is still, unfortunately, a vision of web users as teenage boys (I’ve come across it) but it is slowly going away as the tools become more and more ubiquitous, as the usefulness and information online increases. It is no surprise to me to see the latest figures produced from eMarketer, showing US […]
Teams are out and about stirring up buzz for the follow up to Danny Boyle’s 28 Days Later, 28 Weeks Later, although this has a different cast and director. As well as the usual TV, print and posters, they are also using some outdoor postings and projections, such as putting the logo against […]
At Blogher, I spent some time with the Palm team, who were there promoting their gadgets. Catching up with Erin, who works on Palm PR, she was promoting the Palm blog, which got launched two days ago. They were all a little amazed at the response to the first post, with 70 […]
A look at digital and interactive advertising and marketing
Written by Rachel Clarke [email] for b5media.
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