From John Swords, I see that Mattel have jumped into the virtual world with the launch of BarbieGirls. So far it is just in beta…bet the copywriters had fun with this message ;-)
hey, girl!
You’re one of the first to check out BarbieGirls.com ! Cool, huh?
Right now we’re in “beta,” which means we’re […]
YouTube finally announced their revenue sharing plan at Ad:Tech conference on Wednesday and they are still trying to work out the best way of doing this.
But the model for advertising with user-generated content is still in flux, said Mr. Hirschhorn during an Ad:Tech panel. “Anyone who says they’ve figured it out is wrong. The reality […]
Pirates of the Caribbean 3 comes out in May. As a proven blockbuster franchise, it’s bound to be the target of advertisers looking to borrow equity in exchange for cash. Here’s the first one I’ve seen, from Volvo, setting up a treasure hunt to find $50k somewhere in the seven seas.
Sign up now […]
MediaPost are reporting on a study conducted by Fox Interactive Media’s MySpace and Carat USA’s Isobar on the value of marketing via social networks. It is not easy to quantify, but their results start to show a way of measuring. However much anecdotal evidence there is, with a way to measure and […]
One concern I hear raised a lot about advertisers placing their ads on UGC based websites such as MySpace is lack of control about the company they will keep. They could be placed next to anything! (Have they actually watched some of the commercial TV breaks and seen what can be found […]
Emerald Nuts, the brand behind one of the more interesting Superbowl ads (link to YouTube as the brand site fails to let you link direct), have extended their campaign with Robert Goulet through a new site advertising Goulet’s Snooze Bars. A simple concept, the bar gets you snoozing so that Robert can come back […]
Two months ago, LinkedIn employed Mario Sundar as a Community Evangelist. He was already an active part of the Linked in community, being a fellow member of LinkedIn Bloggers and other groups
My name is Mario Sundar, and I’ve joined LinkedIn as Community Evangelist. I’ve been working feverishly at reaching all the different communities […]
A nice little timewaster game put together by Tamba Internet for Lux Designs, Sunshine Shopoholic gets you to wander round a small street, collecting items whilst avoiding your partner who is out to get you. Nothing to strenuous, but it can get pretty addictive.
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A simple campaign idea, looking to wave byebye to 4×4s that clog up the city streets 4×4xbye.co.uk (great URL!). Set up by “a small group of individuals in the UK who would like to see 4×4’s used in a more socially and environmentally responsible way” they just trying to raise the profile of the issue. […]
Suave and Sprint, in conjunction with Microsoft and Fanlib, have pulled together a really interesting site to promote an online microseries with added extras, called In The Motherhood. It’s been promoted as the first series about mothers, for mothers and by mothers.
Launched on Ellen Degeneres show, the series stars Leah Remini. The site […]
A look at digital and interactive advertising and marketing
Written by Rachel Clarke [email] for b5media.
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