Eric has commented on a new campaign from a group of podcasters who are pulling out all the stops to get a chosen indi podsafe band to the top of the iTunes charts. Bum Rush the Charts details the whys and the wheretos of how to leverage social networks to promote a band, Black […]
There’s a lot of blogs out there’ a lot of people trying to make money out of blogging. And blogs are liked by search engines; with work, blogs can easily top the search results. Hence the rise in splogs that try and game the system, and the increase in companies that use bloggers […]
Via Chris Anderson comes a pointer to a paper (link to pdf) from Mohammed Iqbal from Oglivy & Mather, examining the use of longtail principles in branding and advertising. Some superb thinking, discussing how brand messaging evolved in a world of scarcity, with no regard to media fragmentation.
Arguing against Lord Maurice […]
JWT have released the latest news from their trendspotting survey, identifying ‘Atalanta‘ as the new ‘type’ of single woman. A survey of almost 6000 women, across 9 countries (the U.S, the U.K., China, Russia, Mexico, Brazil, Australia, France and the Netherlands) it identifies 5 key trends:
Single motherhood by choice will become more common. […]
Numbers from comScore today provide a perspective on the decision of managers of oscars.com to pull clips from YouTube.
Their normal traffic appears to be pretty low, with visitors on the Saturday before the vent reaching 44k, on the Sunday reaching 422k. Compare this to the video clips that received […]
Dr Pepper has been running an interesting promotion for the last month or so, using the code under the cap principle to be redeemed for clues, which could be used to find 24 coins hidden around the US and Canada worth between $10000 and $1million. The promotion was due to run until 9 […]
The Oscars are driven by buzz…who can market their film, get it in front of the voters, get people talking about it. It has a TV audience of billions for its extended glorification of the movie business, a business that has marketing down to a fine art. But what the […]
Football, the biggest sport in the world. They’ve not been slow in moving onto the web and there’s a lot of sites out there that offer you the chance to watch the matches of your favourites teams. Man U have their TV channel and so does Chelsea.
But now Chelsea have moved […]
A look at digital and interactive advertising and marketing
Written by Rachel Clarke [email] for b5media.
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