Out of Home advertising, those bus shelter and billboard posters, can be pretty boring. They’re a broadcast media and you don’t a lot of space or time to do something interesting. So that ones that think outside the box, that do something unusual can get a fair bit of attention as they are […]
Sometimes buzz can come from the most unlikely places. Via the IRC channel from etech, mentioned during a presentation, here’s the homepage for Arrogant Bastard Ale
I love the copy, because it is so true. So the 100’s of conference attendees all know this now and will be looking for it. […]
Update on the 2007 US McDonalds Monopoly Game added.
MacDonald’s have rolled out another competition in the UK, based on the Monopoly Board. Offline, you collect the tokens from cups until you have matching sets. Online, you choose your Monopoly token and race it around the 4 sides of the boards, avoiding obstacles and […]
One session at Blogher Business looked at how you can identify influential bloggers and track their effectiveness, RFP for Engagement Measures (link to session transcipt). There’s no agreed way yet on how to measure the ROI on social media outreach, on impact of blog mentions, on the time and effort it takes […]
For the last 18 months I’ve been following the development of Sunshine, the new Danny Boyle movie. Finally it’s reached release time and the full publicity machine is kicking into gear. I’ve been following on the official film blog, Sunshine, run by Gia Milinovich.
Over the months, she’s released exclusive photos […]
I wrote yesterday about how to approach bloggers if you want them to promote your product. Now I’m going to tell you how an agency approached me that have not learnt all of these lessons yet.
I got an email from BuzzParadise, a 4 year old Buzz Marketing company based in Europe. They connect […]
At BlogHer Business last week, one of the sessions I went to was about effective blogger relations. Want to reach out and get some bloggers talking about you and your products? There are good ways and bad ways to do it.
I’ve liveblogged the discussion over at Licence to Room, but here are the […]
Last Christmas, Hugh mentioned a coupon for Threshers wine on his blog, to get 40% off. Thresher normally has a a pretty good deal of 3 for the price of 2, but this new deal took off like wildfire, spread virally and generated 15m GBP in sales.
It’s now time for version 2, an […]
In the UK, it looks like Ask are running a guerilla campaign to promote its search engine. There are wild postings, tube ads and a website.
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Stop the online information monopoly, originally uploaded by […]
Earlier I wrote about a group of podcasters leveraging social media to promote a song to the top of the iTunes charts. No sooner had I posted that when in popped an email to the inbox from mediaPost describing how Nine Inch Nails are promoting their new album Year Zero. Not […]
A look at digital and interactive advertising and marketing
Written by Rachel Clarke [email] for b5media.
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