As the web changes the way people communicate, with the rise of blogs, message boards and review sites and the increasing trust that these sources engender, both the EU and the US are moving towards legislation to make marketing more transparent. The fact that they have to do this is a sad indictment […]
Looking to use distributed videos as part of your strategy - make sure they are relevant for your audience first. The Centre for Media Research is reporting new research out today, from examines the use of online video in the US.
4% of adults watch video online daily, compared to 93% who watch […]
Looking at Bud TV, I’m was hit at the lack of information about what it is. The very first thing you have to do is register (to check you age) but there is little to explain what you will get if you do. I’m assuming the other media contains the enticement.
The next […]
There appears to be a glut of ads that are using rap to promote their products - in the strangest of places.
First up we have Turbo Tax, a site that is down right annoying with its sound on opening. Vanilla Ice is there spokes-rapper; you can submit your own to win $25k. […]
I wrote earlier about Dump Cupid, a campaign that comes to fruition today, being Valentine’s Day. With multi-channel camapigns, it’s sometimes difficult to find out what is going on with a brand unless the brand tells you, but the press release is now out and I can see that they have included email, […]
Heroes, the NBC TV show, has a Alternate Reality Game (ARG) associated with it. Well, sort of. Whilst following the premise of an ARG there’s no actual game play.
It started off well, with an in-show business card showing the URL for the fictional paper company Primatech. Applying for […]
I’m a bit disappointed at the Valentine virals received so far. They’re a little pointless, to say the least.
First up we have one from Debenham’s (not you’re traditional internet marketing company I think) with their quiz and a lot of other advertising messages around it. Why? I get nothing out of […]
Virgin, never one to shy away from various viral efforts, have released their latest to support Virgin Money. Not quite in the best possible taste, the game has you wandering around a bank in a rage after having to wait all lunchtime to deposit a cheque. The idea is to batter […]
From Tom, I see that Starbucks are posting videos to YouTube, 3 in the last month. The videos are little vignettes about how they source coffee and what makes coffee good. The first has around 27k views, but the later 2 only around 1k views. An interesting […]
The new UK Guinness Hands ad and website was teased in the Guinness Blog and according to the Financial times the other day (now behind paywall) it is Guinness’s first foray into User Generated content. It took a little effort to get in but in the end, I think it was worth […]
A look at digital and interactive advertising and marketing
Written by Rachel Clarke [email] for b5media.
Accounting Solver
Behind The Buzz
Biz Chicks Rule
Biz Levity
Boss Hatch
Brandcurve
Business & Blogging
Buzz Networker
Common Sense PR
Contract Worker
Copyblogger
Daily Blender
Digital Money World
Doing Biz Abroad
Everyday Networker
Franchise Pick
Greener Assets
Home Biz Notes
Interview Chatter
Just Make Money Online
Leadership Turn
LifeDev
My Organized Biz
One Vote Matters
Pimp Your Work
Project Management 411
Property Crossroads
Second Life Pros
Slacker Manager
Small Business Boomers
Startup Spark
Successful Blog
Talk Stock Trading
Taxgirl
The 501(c) Files
The Golden Pencil
Work Boxers
Yielding Wealth
Recent Comments