A few months ago the NFL in the US announced their competition for fans to define a commercial that would run during the Superbowl, the annual end of season competition that still has one of the largest TV audiences. Previously, I’ve not been too supportive of the idea with the restrictions and rules surrounding […]
Diversity Affluence, a marketing consultancy focusing on ehtnic diversity in marketing, has published a paper over at The Wise Marketer about ethnic luxury trends. An ‘under-the-radar yet highly-influential segment’ is often overlooked by mass marketers, or even luxury goods marketers as they do not fall into the more traditional demographics. Focusing particularly […]
Agencies have occasionally being accused of not crediting sources when they take online entertainment ideas and turning them into advertisements. Nice to see one of them doing that, even if only on the YouTube version of the ad and not the one on the main site. Grolsch in the Netherlands have […]
I got reminded By Robert to take another look at the Dell blog, a further company that is changing tactics and attitudes with regards to the online world. From a company that seemed to ignore online commentary to one that is making a serious effort to improve perceptions, Dell has come a long way. […]
A nice little story of how some brands are changing tactics when it comes to monitoring reactions on the web to their marketing. Kevin over at Strategic Public Relations has a story of how he posted about a seasonal Smirnoff Guerilla marketing campaign and got a response about his post from the Smirnoff team […]
This statement has come up a number of times from clients, on blogs, in conversations. As with the viral question, the answer is always qualified - you can, but you have to work at it and get a little bit of luck. A spontaneous outburst of community in a place a brand […]
A look at digital and interactive advertising and marketing
Written by Rachel Clarke [email] for b5media.
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