Entertainment properties are often the most fertile when it comes to online promise and ABC’s Ugly Betty is starting to stretch it’s wings in a few different ways.
First up you have ABC’s site, when you can find it amongst the TV programmes available to watch online. Here you have links to all the other […]
To blog is to be. Or it is if you listen to a certain set who believe that blogging can be the answer to all your corporate woes. In reality, that’s incorrect, blogging can definitely help in some circumstances but it won;t fix a bad product or bad internal processes or […]
When putting up campaign sites and TV commercials, think strongly about the long term. If you are doing things to crate buzz and links to your site and content, understand that when your site goes down, all of this commentary about your brand starts to have dead links which does not reflect well on […]
Volvo C30 have a lovely microsite full of quirky ads and games, with product info sprinkled throughout the entertaining clips. It kept me enthralled for a good 20mins or so, and I learnt something about the product.
Lets have a look at what this has right:
it’s product info presented in an entertaining way, within […]
Herbal Essences have an interesting microsite that is a very mixed bag. The theme is that if you have great hair you don’t need Cupid, so Dump Cupid, wash your hair and get on with your life. There are 6 main parts to the site.
Cupid videos. Three shorts showing their oversized, […]
Following on from Time magazine awarding its Person of the Year to me (and you), Advertising has also recognised our excellence my naming us all Agency of the Year. Taking an overview of the rise of the visible consumer, the person with access to the web and creative tools who refuse to just […]
Kodak, a company that has faced some trouble moving into the digital world is now blogging. And I like it a lot. It’s a group blog, with Kodak employees around the world joining in, posting regularly about their work and home life, with lots of pictures of course. Well worth a […]
Rav4 continue their linkage to edgey stunts by sponsoring the new series of 24. The extended preview is heavily branded and the pre-roll video leads you to another Toyoto webpage that looks like it is going to tell us a story of the rav4 vs the jewel theives. Not quite sure yet […]
More Superbowl consumer generated ideas, this time for Doritos (in partnership with Yahoo and Jumpcut). Unlike the requirements of the NFL, where you had to turn up and pitch , you have to upload the video for this competition, which means you’ll need better technical skills then just telling a story. But agian you […]
A little ad for Mountain Dew caught my eye last night, (link to YT as this is yet another brand site not letting you link directly). A catchy tune, dancing plasticine figures and a call to action at the end of the ad asking how sharp you are - can you answer the […]
A look at digital and interactive advertising and marketing
Written by Rachel Clarke [email] for b5media.
Accounting Solver
Behind The Buzz
Biz Chicks Rule
Biz Levity
Boss Hatch
Brandcurve
Business & Blogging
Buzz Networker
Common Sense PR
Contract Worker
Copyblogger
Daily Blender
Digital Money World
Doing Biz Abroad
E-shop Owner
Everyday Networker
Franchise Pick
Greener Assets
Health Care Insiders
Home Biz Notes
Interview Chatter
Just Make Money Online
Leadership Turn
LifeDev
My Organized Biz
One Vote Matters
Pimp Your Work
Project Management 411
Property Crossroads
Second Life Pros
Slacker Manager
Small Business Boomers
Startup Spark
Successful Blog
Talk Stock Trading
Taxgirl
The 501(c) Files
The Golden Pencil
Viva el Negocio
Work Boxers
Yielding Wealth
Recent Comments