Todd Andrlik has put together a list of the top 150 US marketing blogs, pulling together the different rankings from Technorati, Google, Bloglines and his own assessment. With that list you’ll never be short of something to read. Via David.
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A lot of the sites I’ve worked on have been built under IT policies which means that they are built on the company hardware and often under restrictive software policies (decent .Net blogging software is there but it’s not quite as easy to flex as other kinds ;-) )
So I like it when I see […]
Tom pointed me towards a new contest by Toshiba which is an interesting combination of UGC, voting and hustling and debate.
Under the slogan Love to Lead, Toshiba invite bloggers to contribute to a debate on a set topic every week. Write a post on your own blog giving either the for or against argument, […]
CSI has lost Grissom for a couple of months and has a new guy in town - Keppler. To support the new character, up pops a new site called Who Is Keppler. So here, CBS have let go in 2 ways; first it’s built on Ning and secondly, look what they […]
In the UK, in my mind at least, Old Spice has an old-fashioned association. The branding and name brings to mind surfboards and Orf’s Camina Burana; the 70’s ad that burned this into my mind does not appear to be online but here’s lots of info about it.
But the brand has moved on […]
I’ve written before about brand contests that collect UGC for various reasons. The Sprite and Lebron James promotion to develop a Theme Song for use in a TV commercial for Sprite that will be shown during the NBA finals have taken this increasingly common idea and pulled together a contest that I find […]
If you don’t know already, read this overview of Outlook 07 and how it will impact use of HTML emails. According to that report and the follow up, Outlook is having to switch its renderer from IE to the Word version; there’s more information over at Molly Holzschlag. The posts and comments cover […]
M&MS are pushing out their customisation again, with an eye on the approaching Valentine’s Day market. I’ve seen heavy rotation on TV ads plus online media.
The My M&Ms page is very utilitarian in design, very much on the e-commerce end of the spectrum. Functionality is preferred over form. The same vibe is […]
I’ve been following the arguments surrounding Stowe Boyd’s posts about the death (or not) of the Press Release. There’s a whole bunch of stuff, links and commentary in those few posts that are well worth taking the time to read and consider.
And with all that debate and discussion, here’s an example of how […]
According to Time and AdAge we’re moving into the world of UGC taking over the advertising and marketing activities of brands, it’s going to move onwards and upwards from the reviews and blog posts and board posts out into the world of selling the brand. But in reality, a full scale switch is […]
A look at digital and interactive advertising and marketing
Written by Rachel Clarke [email] for b5media.
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