Yesterday I went along to a Yahoo Summit, which was based around a new study they have released (together with ComScore) on Engaging Advocates Through Search and Social Media. (I’d love to link to an online version but can’t find one).
However, before we got to the meet of the day (numbers, lots […]
Another holiday season, another chance for agencies to dust off those game engines and wrap them up in red, white and green to ‘celebrate’ the season. There’s a lot of bad stuff out there and some good stuff…but but the videos to date are a lot more fun than the games.
First up, we have kittens […]
Back in July, a few billboards appeared around the country (primarily in new York, Chicago and Los Angeles) purporting to be from a wife to her cheating husband. Emily accused Steven of cheating on her with her best friend and vowing revenge, according to her blog. Pictures appeared on popular gossip blogs and TV […]
As a first case study, I’m going to take a look at Sunsilk, a Unilever shampoo that was launched in the US for the first time in mid-2006. The brand itself is available in many markets and although there is some consistency in advertising the approaches taken in various markets are different. I’m […]
Behind the Buzz - what does that mean? Great marketing campaigns today have more than just a TV commercial and talk around the watercooler the following day. As people are exposed to more and more messages, marketers have to look at new ways of finding the customer and of letting the customer […]
A look at digital and interactive advertising and marketing
Written by Rachel Clarke [email] for b5media.
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