For the big US TV networks, YouTube has gone from being a target of takedown notices to being another source of viewers for their content. Clips from Saturday Night Live have frequently found their way onto the service, ripped from the TV presentation and now NBC are putting them up directly, as […]
As the corporate world sits up more and more and takes notice of the revolution in web publishing, they change there way they use the web. No longer tied into big, formal websites that take ages to build and longer to update (if not done right) companies are increasingly using blogs to extend their […]
When dealing with PR and promotions there are a few places in each country that are regarded as the place to be if you are going to pull a stunt. In the US (at least on the east side) it’s Times Square. Everything outdoor things starts off being in Times Square. […]
PR Week has published a long list, or rather a series of lists, of various PR triumphs and disasters this year. Covering the full spectrum of public life here’s some key marketing/buzz related ones.
Walmart and Edelman write a flog and get caught. In summary - be real, be authentic, don’t try […]
Time magazine’s Person of the Year has definitely generated a lot of buzz, as we all talk about ourselves. But reading the online version I was surprised to see that they have not mentioned the impact of us all on branding and advertising, instead focusing mainly on the journalistic and entertainment impacts. […]
I love mashups, probably half of my mp3 player’s songs are mashups, many of them sourced through the excellent MashupTown. So I was curious to see them discussing a TV commercial for JC Penney. Not having the cultural background to have yet defined the differences between Macy’s, Target and JCPenney, the three […]
I was listening to a pitch by an online advertising company this week (new ways with flash) and questioning them about what they have done when it comes to those pre- and post-roll video ads that are being placed around the video channels. I spent 6 weeks without a TV and all entertainment […]
Dove, the brand behind the Dove Evolution Video and the Campaign for Real Beauty, have launched their latest online effort with a call for users to make their own commercial that will air during the Oscars.
To help those who have never touched video in their life, part of the system is easily available tools and […]
Following on from the ‘professionally’ produced Christmas videos mentioned in an earlier post, take a look a the You Tube Community version - and click through to review the multitude of responses to it. Give people the tools and they’ll make things.
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Social media, blogs, You Tube: that’s where the traffic it, where real life can be found instead of just marketing messages. And the advertisers know this, so obviously want to put their marketing messages there. I’ve recommended using these tools, they work if used right. But you have to […]
A look at digital and interactive advertising and marketing
Written by Rachel Clarke [email] for b5media.
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