More Marketing Longtail
Earlier I wrote about a paper discussing the Long Tail for marketing from Mohammed Iqbal. He’s recently written a further article about social media and that most important of new skills for brands and their associated agencies - the Art of Listening.
Of course, to do that we advertisers and marketers need to stop loving the sound of our own voice. We need to stop finding gaps in the conversation where we can butt in with our two bits. We need to stop fooling ourselves to believe that the selective listening we practice called research is not enough. We need to realize that if we keep going on like we do, we’ll cement our place as the self-centered bores in the party.
Why is it so important to listen now more than ever? One, because our empowered consumers have discovered their voice and are talking between themselves and back at us. And they are talking a real lot – Technorati, a blog tracking firm, tracks over 50,000 new posts every single hour!
He identifies this as a new business opportunity for brands and rightly so; I’ve said this before that to do this properly you have to put the resources behind it. You can start off with dipping your toe in the water with the free tools but to really act on this, you need to have the processes and staff behind the effort, to listen and to act.
Tags: socialmediaRelated Stories
POSTED IN: Buzz Marketing, Engaging the Customer
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